Honor of Kings & CHAGEE Brew Up An Exciting Collaboration In Malaysia

Honor of Kings has partnered with the beloved beverage brand CHAGEE to deliver an extraordinary treat for fans. Starting on 19th July 2024, gamers can indulge in exclusive drinks and rewards at 115 CHAGEE outlets nationwide.

CHAGEE is introducing its latest Fruit Tea Series, featuring the revitalising Minty Citrus Jasmine Tea and the timeless Citrus Jasmine Tea. Alongside these tantalising beverages, customers can snap up exclusive merchandise like diatomite coasters and tote bags. Every in-store purchase of a large Citrus Jasmine Tea comes with a complimentary coaster, while any large order from the Fruit Tea series includes a stylish cup sleeve, available both in-store and online. Plus, spend RM40 or more in a single receipt, including a Citrus Jasmine Tea, and walk away with a complimentary tote bag.

The excitement doesn’t stop there! From 19 to 31 July, the CHAGEE Mini Programme offers a “wheel of fortune” where each purchase grants users a spin to win fantastic prizes, including collaboration merchandise, Honor of Kings in-game item codes, and CHAGEE vouchers.

Honor of Kings enthusiasts can also dive into an exclusive in-game event running from 22 to 3 July. Complete missions to earn vouchers redeemable until 20 August.

Eugene Chin, Country Manager (Malaysia) of Tencent Games, shared his excitement about the collaboration, saying:

“This partnership highlights the incredible popularity of Honor of Kings. It’s a perfect blend of gaming and refreshment, and we’re eager to see the reactions from our players and fans. We’re committed to creating unforgettable experiences, and this partnership with CHAGEE is just the beginning. We anticipate many more exciting collaborations in the future.”

A special location-based system (LBS) is available at 115 CHAGEE outlets, allowing players to explore fully unlocked heroes and selected skins in-store from 19th to 31st July 2024. This feature enables players to experiment with different play styles and heroes within Honor of Kings.

For those with a competitive streak, CHAGEE outlets will host 1V1 battles over four weekends from 1:00 PM to 5:00 PM, offering a chance to win exclusive rewards from both Honor of Kings and CHAGEE. Mark your calendars for these dates and locations:

• 20-21 July: IOI City Mall
• 27-28 July: Setia City Mall
• 3-4 August: Pavilion Bukit Jalil
• 10-11 August: Central I-City