You can’t avoid the multiplayer phenomenon that is Fall Guys, try as you might. The battle royale platformer is the talk of the town on Twitter and on every respectable game site out there, is at the top of the Twitch and Steam charts, and is currently being courted hard by non-gaming brands.

Companies like KFC and Walmart have been pitching Fall Guys cosmetic ideas and sketches, which is easy to craft up when you think about it. Developer Mediatonic then opted the following challenge where if a company donates a huge sum to the charity called Special Effect, they will get their brand inside the game as a costume.

? BATTLE OF THE BRANDS ?

The thirst from brands has been unreal… so we're turning it into something positive!

Prize: Your brand inside Fall Guys as a costume!

? To enter:
Reply to this tweet with the highest amount of money you would be willing to donate to @SpecialEffect

— Fall Guys… FREE FOR ALL! ? (@FallGuysGame) August 17, 2020

Folks like Digital Extreme of Warframe fame have pledged US$20,000 for a Lotus skin, while gaming server host Bisect pledged US$38,880. The Lotus costume looks sweet.

Warframe is the highest bid so far $20,000

Can you all spam me when you see people bid higher – there's so many comments its hard to keep up hahaha https://t.co/UgAb5e0chn

— Fall Guys… FREE FOR ALL! ? (@FallGuysGame) August 17, 2020

This is the current high bid… a staggering $38,880!

?????

Please blow my @'s up if you see anyone big higher, thanks! ? https://t.co/aavJg3DFOo

— Fall Guys… FREE FOR ALL! ? (@FallGuysGame) August 17, 2020

However, one company is throwing its US$40,000 hat in the ring and is currently at the top spot for the coveted Fall Guy prize: bidet-making company Tushy.

Oh god no

A bidet company is now winning with this design for $40,000.01

Context:https://t.co/JWm7rbsS83

Help us lol ?? https://t.co/k7KZpguoj0

— Fall Guys… FREE FOR ALL! ? (@FallGuysGame) August 17, 2020

Of course, that was posted a few hours ago until YouTuber MrBeast bid US$100,000. Still, the contest isn’t over yet and Tushy could make a dirty comeback.

Stay tuned this week for a Fall Guys level tier list from us. Maybe; it’s a busy week for us.