What Makes the SEA Region So Enticing?

Language:

• English is widely used in SEA, with high to very high proficiency rates in the most populous countries.
• The EF English Proficiency Index 2016 rates Singapore at ‘Very High Proficiency’ (63.52); While Malaysia (60.7), Philippines (60.33) were given the ‘High Proficiency’ rating.
• With the score of 52.94, Indonesia is rated as ‘Moderate’ and Thailand at 47.21 was given a ‘Very Low Proficiency’ rating.
• A gamer’s preference to use the Thailand native language should not be seen as a hindrance, but instead, as an opportunity to tap into unchartered markets.

Openness to New Concept

• Mobile esports is much popular in the Asian region with gamers from SEA countries, in particular, more inclined to try new titles.
• Low adoption costs for most mobile games plays a crucial role in enticing a younger set of players to participate.
• With the booming esports scene, companies and respective governing bodies in the region among the most open to new ideas, concept and approaches when it comes to esports development.
• Governments in Malaysia, Singapore and Indonesia have been very supportive in encouraging local game development and animation sector.

Next Page: Spending Trends in SEA