Indonesia – Playing the Numbers Game

Population: 260m – Highest 

Internet penetration: 50.4% – Lowest

Estimated gamers: 34m – Highest

Paying gamers: 19.9m – Highest 

Average spend/ gamer: $13.2 – 4th

Gross spent on games: $1.13B – Highest

GDP: $3,876 – Lowest

Keyword: Mobile Internet & Social Media rules

• The fourth-most populous country in the world, #1 in SEA.
• High number of Indonesians live in urban environments with relatively moderate internet penetration. What they lack in penetration numbers, they make up with a huge population count.
• Estimated 38.7 million Twitter users as of 2017; projected to hit 45.7 million users by 2018 (source)
• Indonesia has most number of paying gamers in the region, but also the lowest when it comes to dollars spent/ gamer in the region at the same time.
• 49% of mobile gamers spend money on mobile games.

Pros:

• Largest consumer base in all of Asia.
• Very high connectivity in urban areas translates to high potential for mobile game takeup and engagement.
• Relatively low cost of startup and operation.
• Projected  +37.3% CAGR between 2013 – 2017 (highest in SEA).

Cons:

• Lowest GDP amongst the ‘Big Six’ in the region.
• Relatively young independent games development sector.

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