Write what you are looking for and press enter to begin your search!
Live News
Honda To Sponsor Large-Scale US League of Legends Championship Series
Honda, the Japanese car brand renowned for the Civic, the Jazz, and the CR-V running amuck all over Malaysian highways, will be exclusively sponsoring a large League of Legends tournament in the USA (via LA.biz).
Following companies like Mercedes-Benz sponsoring the esports scene, Honda will be doing this to expand its interest in esports and in Riot Games’ MOBA, specifically. It plans to increase its reach with a young up-and-coming market.
The company already has an established partnership with Team Liquid. This move makes Honda the “first automaker in North America to sponsor both an esports league and an esports team competing in it”.
This partnership makes sense for both Riot Games and Honda. The former gets funding for their bigger US tournaments for now and the future, while Honda gets its brand out to budding car buyers. Unlike Mercedes-Benz, their target market can at least afford a few of the cars they have for sale.
Does this mean we’ll get to see ads or skins where Caitlyn and Yasuo ride around in tiny Jazzes and Civics? Or maybe even see those penguins in Teamfight Tactics committing a drive-by in a CR-V? So many possibilities…
By Mr Toffee|August 15, 2020
Ubisoft's status of being the "game company will all the alleged rape, abuse, and bullying" is still prevalent and isn't doing the company any favours...
By Mr Toffee|January 24, 2023
Cyberpunk 2077's upcoming expansion, Phantom Liberty, will be a big game. How big, you may ask? Bigger than any expansion its developer, CD Projekt, h...
By Alleef Ashaari|October 20, 2022
During the Silent Hill Transmission, Konami announced the Silent Hill 2 remake. It is developed by Bloober Team, who is best known for horror games li...
By Mr Toffee|March 21, 2023
By Team KKP|March 16, 2023
By Lewis Larcombe|February 21, 2023
By Alleef Ashaari|August 2, 2021
By Kenn Leandre|April 26, 2018
By Alleef Ashaari|September 10, 2019
By Mr Toffee|March 21, 2023
By Team KKP|March 16, 2023
By Lewis Larcombe|February 21, 2023
By Mr Toffee|March 21, 2023
By Team KKP|March 16, 2023
By Lewis Larcombe|February 21, 2023
Copyright @ Kakuchopurei 2023