Today, 15 September saw Garena’s first ever offline event in Malaysia in commemoration of the finale to their “Free Fire Untuk Semua” campaign.

All of this was to commemorate Garena’s “Free Fire Untuk Semua” (Free Fire For Everyone) campaign which began in January. As the name implies, the campaign’s objective was to gather Free Fire players from all walks of life around one shared passion: Free Fire.

Bringing the campaign to a close is yet another partnership with local Malaysian celebrities from the past Free Fire Untuk Semua iterations such as Zizan Razak, Ismail Izzani, the girl group DOLLA and Bunga. All seven celebrities star in the aforementioned interactive browser game which was shot entirely on a green screen set — one of Malaysia’s firsts.

BEHIND-THE-SCENES

The Free Fire Untuk Semua Finale media event gave a first look into the film, A behind-the-scenes video promoting the film reveals that the celebrities had to shoot their scenes and multiple stunts separately on different days.

The event featured a tour of the latest campaign’s film’s actual set and props, including the exact jeep that Zizan Razak used in filming. There was also an exclusive viewing of Garena’s brand new interactive browser game—kind of like Black Mirror’s Bandersnatch—which will be available tomorrow 16 September at 8:00 PM (GMT+8). New and long-time players will be able to enjoy the web game as the main protagonist as you join and meet local celebrities. In line with the message of “Free Fire Untuk Semua”, the website is also playable in three languages – English, Malay and Chinese.

The web game will also offer players a chance to win exclusive themed in-game prizes, merchandise, or even autographs from local celebrities. Stand a chance to win a physical loot box of your own, much like the one featured in the web game. In the loot box, you’ll find an exclusive limited edition Free Fire varsity jacket, along with signed cards from the seven celebrities featured in the web game.

More details of the giveaway can be found on Free Fire Malaysia’s official Facebook and Instagram pages.

IN-GAME PRIZES & EVENT MISSIONS

That’s not all, as exclusive in-game prizes from previous Free Fire Untuk Semua iterations will make a comeback in the missions featured in the Finale happening from 12 – 29 September.

Players looking to redeem collection items like the Timbered Charmer (Nebula) Bundle and the Bronze Horse loot box can exchange their existing Untuk Semua tokens in the Finale Exchange Store, which will run in multiple phases throughout the event period.

The coming weekend will also feature rare item drops, like the elusive Magic Cube Fragments, which can grant players a free costume bundle upon accumulating 100 pieces, on top of the Rap Swag emote.

Look forward to an action-packed Malaysia Day weekend with the Free Fire Untuk Semua Finale, featuring exciting web and in-game events for all players.