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Steam Regional Pricing Gets Price Hike & Inflation In Southeast Asia

Valve’s popular digital distribution store Steam has refreshed its price suggestions as of late (via Steam db).

To sum it up, these price suggestions determine how a title is priced outside of the US and other first-party Steam regions, be it a 0.99 title or a US$59.99 triple-A game. Just keep in mind the following countries are not affected by this inflation:

  • CIS – U.S. Dollar
  • Costa Rican Colon
  • Israeli New Shekel
  • Kuwaiti Dinar
  • Singapore Dollar
  • South Asia – USD
  • U.A.E. Dirham

Here is the price inflation for Southeast Asian countries for the commonly-used price tiers:

 

US$0.99

Currency Old New Diff
Indonesian Rupiah Rp 8499 Rp 9699 +14%

 

US$9.99

Currency Old New Diff
Indonesian Rupiah Rp 69999 Rp 90999 +30%
Malaysian Ringgit RM23.50 RM26.75 +14%
Philippine Peso ?289.95 ?335.00 +16%
Thai Baht ?189.00 ?220.00 +16%
Vietnamese Dong 120000? 142000? +18%

 

US$14.99

Currency Old New Diff
Indonesian Rupiah Rp 95999 Rp 130999 +36%
Malaysian Ringgit RM32.00 RM38.50 +20%
Philippine Peso ?389.95 ?485.00 +24%
Thai Baht ?239.00 ?315.00 +32%
Vietnamese Dong 165000? 205000? +24%

 

US$24.99

Currency Old New Diff
Indonesian Rupiah Rp 119999 Rp 206999 +73%
Malaysian Ringgit RM44.00 RM61.00 +39%
Philippine Peso ?549.95 ?765.00 +39%
Thai Baht ?319.00 ?495.00 +55%
Vietnamese Dong 220000? 321000? +46%

 

US$29.99

Currency Old New Diff
Indonesian Rupiah Rp 139999 Rp 245999 +76%
Malaysian Ringgit RM51.00 RM72.00 +41%
Philippine Peso ?649.95 ?910.00 +40%
Thai Baht ?379.00 ?590.00 +56%
Vietnamese Dong 250000? 385000? +54%

 

US$59.99

Currency Old New Diff
Indonesian Rupiah Rp 249999 Rp 449999 +80%
Malaysian Ringgit RM95.00 RM133.00 +40%
Philippine Peso ?1219.95 ?1670.00 +37%
Thai Baht ?699.00 ?1100.00 +57%
Vietnamese Dong 480000? 705000? +47%

 

Our takeaways:

  • The price inflation hits harder past the US$24.99 mark, so don’t be surprised if all your favourite upcoming indie games from Southeast Asia are at the US$19.99 threshold.
  • Indonesia gets a crazy markup in US$24.99 titles and beyond.
  • Malaysia is getting a 20-40% price hike in digital titles.

 

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