Warner Bros. Pictures, Mattel, and Xbox are working together to bring exclusive Forza Horizon 5 in-game content, racing simulators and a life-sized Barbie box at Sydney’s Microsoft Experience Centre, an inspiring video about careers in gaming with a Barbie touch, the first ever Xbox Barbie dolls, and our most stylish custom Xbox hardware yet.

From 11 July to 23 July 2023, Xbox is bringing a Forza racing simulator to the Microsoft Experience Centre in Australia so Barbie fans can race friends or ride solo in the 1956 Chevrolet Corvette EV Corvette or 2022 GMC HUMMER EV Pickup. Fans will also have the opportunity to step inside an iconic life-sized Barbie box at the store and strike their best Barbie pose as the cameras capture the picture-perfect moment.

The film sees Barbie hit the road in a classic 1956 Chevrolet Corvette EV Corvette — painted her signature pink hue, of course — while Ken cruises alongside in a 2022 GMC Hummer EV Pickup. Now, Forza Horizon 5 players can join them in virtual versions of both cars. Racing at the intersection of style, speed and self-expression, “Barbie” fans new and old can find the inspiration to follow their own road and get in the game. Everyone who plays Forza Horizon 5 will be gifted these themed cars — just download them from the in-game Message Center and they will appear in your garage, ready for racing – even if you don’t live in Barbie Land.

From her DreamHouse to her dream closet, Barbie’s iconic style is unmatched. Now, you can bring her fashion-forward genius to your gaming setup with interchangeable SCUF Instinct Custom Controller faceplates designed after Barbie and Ken’s distinct on-screen outfits.

Or, go for a complete remodel — in one of their most playful custom console designs in recent years, they’re giving away an Xbox Series S that has been built into the glamorous Barbie DreamHouse. Fans can come marvel at the Barbie DreamHouse at the Microsoft Experience Centre ahead of going in for their chance to win on Xbox ANZ’s social channels.

To celebrate their commitment to being a place for everyone, they’ve rounded up Barbie dolls that are reflective of the Barbie line, which is the most diverse doll line on the market, and they’ll display a special pair at Sydney’s Microsoft Experience Centre. They’ve been outfitted with the latest Xbox Gear fashion, and accessories including an Xbox Series S console, Wireless Controller and an Adaptive Controller.

Barbie will premiere in Australian cinemas on 20 July 2023.