Love HoYoverse games? Fancy yourself an artist, cosplayer, or performer? Or maybe you just want to immerse yourself in all things Genshin, Honkai, and Zenless Zone Zero? Well, good news. HoYoFEST 2025 is back, and this year, it’s turning up the dial across Southeast Asia from 24 to 27 July.

What’s New in 2025?

HoYoFEST isn’t just about gacha pulls and merch hauls anymore—it’s shining a spotlight on its own community. The festival is rolling out the red carpet for fan artists, cosplayers, performers, and content creators to showcase their talents. This means more than just fan meet-ups; it’s a chance to showcase, sell, and shine on stage.

Last year, the Artist Alley was a hit in Indonesia and Vietnam. This year, it’s going Southeast Asia-wide, letting artists display and sell their Genshin Impact, Honkai: Star Rail, Zenless Zone Zero, and Honkai Impact 3rd creations at all six festival locations.

HoYoFEST 2025 Locations & Dates

Here’s where and when the HoYo-hype will take over:

• Indonesia: 24 – 27 July | Surabaya Convention Center (SCC) | 10:00 AM – 9:00 PM
• Malaysia: 24 – 27 July | Pavilion Exhibition Centre Bukit Jalil (Hall 1 & 2) | 10:00 AM – 8:00 PM
• Thailand: 24 – 27 July | The Mall Bangkapi, MCC Hall | 10:00 AM – 8:00 PM
• Philippines: 24 – 27 July | SMX Convention Center Manila, Hall 3 | 10:00 AM – 8:00 PM
• Vietnam: 24 – 27 July | Sky Expo, Hall A5 | 9:00 AM – 8:00 PM
• Singapore: 25 – 27 July | Suntec Singapore Convention & Exhibition Centre, Hall 406CXD | 10:00 AM – 8:00 PM

How to Get Involved

Want to be part of the action? Whether you’re an artist, performer, or cosplayer, here’s your chance to grab a spot:

• Artist Alley Application: Apply here
• Open Stage Performance: Apply here
• Cosplay Showcase: Apply here
• Fan Art Showcase: Apply here

So, if you’ve ever dreamed of showing off your talents in front of a massive HoYoverse-loving crowd, now’s your chance. Whether you’re cosplaying your favourite character, selling fan art, or taking the stage, HoYoFEST 2025 is ready for you. Are you ready for it?