Write what you are looking for and press enter to begin your search!
Live News
Honda To Sponsor Large-Scale US League of Legends Championship Series
Honda, the Japanese car brand renowned for the Civic, the Jazz, and the CR-V running amuck all over Malaysian highways, will be exclusively sponsoring a large League of Legends tournament in the USA (via LA.biz).
Following companies like Mercedes-Benz sponsoring the esports scene, Honda will be doing this to expand its interest in esports and in Riot Games’ MOBA, specifically. It plans to increase its reach with a young up-and-coming market.
The company already has an established partnership with Team Liquid. This move makes Honda the “first automaker in North America to sponsor both an esports league and an esports team competing in it”.
This partnership makes sense for both Riot Games and Honda. The former gets funding for their bigger US tournaments for now and the future, while Honda gets its brand out to budding car buyers. Unlike Mercedes-Benz, their target market can at least afford a few of the cars they have for sale.
Does this mean we’ll get to see ads or skins where Caitlyn and Yasuo ride around in tiny Jazzes and Civics? Or maybe even see those penguins in Teamfight Tactics committing a drive-by in a CR-V? So many possibilities…
By Burhanudin Zamri|January 31, 2020
Remember when EA said that people aren't interested in single player games anymore? Well, a studio that they themselves bought finally proved them wro...
By Alleef Ashaari|May 12, 2021
Last month, Riot Games revealed the full patch notes for League Of Legends Wild Rift Patch 2.2b. Now, Rengar and Kha’Zix have joined Wild...
By Alleef Ashaari|March 22, 2024
HBO Max has announced that The Penguin, a TV series spinoff of 2022's The Batman, will premiere on HBO Max sometime in fall 2024. Colin Farrell will r...
By Mr Toffee|February 2, 2024
By Team KKP|July 1, 2023
By Alleef Ashaari|August 2, 2021
By Alleef Ashaari|February 9, 2022
By Mr Toffee|February 2, 2024
By Team KKP|July 1, 2023
Copyright @ Kakuchopurei 2024