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Tencent Set to Publish PUBG in China – But With a Catch

South Korea’s PUBG Corp. and Chinese mega games company Tencent have signed a publishing agreement that will see PlayerUnknown’s Battlegrounds officially hit Chinese markets in the near future. After months of speculation and issues pertaining to the game’s ‘suitability’ with the Chinese market, official word from Tencent (via Reuters translation) says that they are to take necessary steps to modify Battlegrounds to better align with “socialist core values, Chinese traditional culture and moral rules.”

Echoing that sentiment, chief executive officer of PUBG Corp, C.H. Kim said “We will do our best to present a great game to the Chinese users in close cooperation with the company,”. “Tencent will localize and operate the game by catering to the preferences of Chinese gamers. We will also offer a different, fun experience on PC.” he added.

[youtube https://www.youtube.com/watch?v=fDLAFIhfFy4&w=560&h=315]

Earlier this month, cashing on the battle royale hype train, Tencent’s somewhat rivals, NetEase released several PUBG-like battle-royale themed survival games for mobile devices called ‘Survivor Royale‘ and ‘Terminator 2‘. Both are currently No.1 and No.3 most downloaded free mobile games in China, the world’s biggest video game market, according to analytics firm App Annie.

It is indeed an interesting development considering NetEase are also official distributors of another highly popular game in China, Overwatch and are also owners of the Shanghai Dragons who will be competing in the inaugural season of the Overwatch League.

How PUBG will play in the Chinese market is anyone’s guess – possibly altered win conditions or a more co-op centric gameplay; your guesses are as good as ours. What do you think about games publishers and developers altering their games to suit certain specific markets? Tell us in the comments section below.


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Comment(3)

  1. PlayerUnknown’s Battlegrounds Coming to Mobile – KAKUCHOPUREI.COM

    November 29, 2017 at 4:49 pm

    […] little backstory. A few days back, we reported that Tencent will be bringing PlayerUnknown’s Battlegrounds to China, but with a minor twist; they are taking “necessary steps to modify Battlegrounds to better […]

  2. PlayerUnknown’s Battlegrounds Coming to Mobile – KAKUCHOPUREI.COM

    November 29, 2017 at 4:49 pm

    […] little backstory. A few days back, we reported that Tencent will be bringing PlayerUnknown’s Battlegrounds to China, but with a minor twist; they are taking “necessary steps to modify Battlegrounds to better […]

  3. PUBG Corp CEO Sheds Light On Potential of PlayerUnknown’s Battleground Coming to the PlayStation 4 – KAKUCHOPUREI.COM

    January 2, 2018 at 5:03 pm

    […] The Steam version of PUBG had sold over 24 million copies and is the most played game on Steam, having hit a peak concurrent player count of over three million. Its Xbox One version sold over a million copies three days after its release and plans are afoot for it to be localized and released by Tencent in China. […]

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