Kakuchopurei Special: An Overview Of Southeast Asia’s Gaming Scene

Thailand – Underrated, Overlooked Potential

Population: 69m – 3rd

Internet penetration: 82% – 2nd

Estimated gamers: 14.7m – 3rd

Paying gamers: 8.3m – 3rdÂ Â

Average spend/ gamer: $18.21 – 3rd

Total gross spent on games: $692m – 2nd

GDP: $18,943 – 4th

Keyword: Hidden Gem

Huge untapped potential.
Infrastructure set to rival its neighbouring countries (Malaysia, Singapore) in near future.
Like Philippines, Thai gamers are well invested in the competitive side of things.
The Thai government is rumoured to be pushing for country-wide 4G coverage in upcoming years.

Pros:

Relatively low startup and operating cost for independent studios.
Growing infrastructure and the number of present mobile users and mobile gamers allows plenty of room for growth.

Cons:

Language. English is not widely used in the country and currently holds a rating of â€˜Very Low Proficiencyâ€™ at 47.21.
Local politics instability, which is a hindrance to long-term plans.

“Thailand is becoming a key market for mobile games and studios,” Â – Jakob Lykkegaard, co-founder & CEO of Playlab