Electronic Arts is in serious trouble in regards to Battlefield V if a report by diversified financial services firm, Cowen is true. As posted on CNBC, the projected sales figures for EA’s Battlefield V is severely lagging compared to its competitor, Activision’s Call of Duty: Black Ops IIII.

According to Cowen managing director and senior research analyst Doug Creutz, “EA’s Battlefield V currently appears to potentially be headed for serious disappointment,”. “It is lagging far behind Call of Duty (Black Ops IIII), Red Dead Redemption 2 and Assassin’s Creed (Odyssey)” he added.

[youtube https://www.youtube.com/watch?v=-FEgeuGsmzQ&w=560&h=315]

Creutz also claims that Battlefield V are ‘tracking more than 85%’ behind’ Call of Duty: Black Ops 4. For comparison, previous titles in the franchise, Battlefields 3 and 4 also lagged their rivaling Call of Duty titles but just about 20% to 40%.

Only 2017’s Battlefield 1 balked the trend and was ahead of Call of Duty: Infinite Warfare at this point before launch. That case, however should be seen as an isolated incident considering the flak that Infinite Warfare received and the hype riding on the Battlefield brand following its return to the open battlefield scene for the first time in four years.

“This is very far off the tracking levels of previous Battlefield titles in 2011, 2013, and 2016,” Creutz added. “With a release date directly in between CoD and RDR, we worry that BFV could be headed for a similar fate as 2016’s Titanfall 2, which got squeezed out by its launch date directly between Battlefield 1 and Call of Duty: Infinite Warfare.”

As a nail to the coffin, Creutz said the 13 million to 14 million unit sales, which he estimates is factored into EA’s guidance for the title, is ‘not looking achievable’.

Following the massive blowback received from gamers due to their mismanagement of the beloved Star Wars: Battlefront franchise, this is definitely not the news folks at EA would want to hear. Add in the negative response to EA’s decision to put a female on the cover of the game (we think it’s alright to begin with), it would be interesting to see how the gaming crowd respond to Battlefield V and as always, the best way gamers can get their voices heard isn’t through social media or harassing game developers – it’s via their wallets.

Last week, we reported that longtime EA executive and DICE CEO (ie the devs who did the Battlefield games) Patrick Söderlund left the company. He recently responded to those who questioned the female soldiers in Battlefield V criticism with:

“We stand up for the cause, because I think those people who don’t understand it, well, you have two choices: either accept it or don’t buy the game. I’m fine with either or.”

You were heard loud and clear, Pat. Loud and clear.