Kakuchopurei Special: An Overview Of Southeast Asia’s Gaming Scene
What Makes the SEA Region So Enticing?
Language:
- English is widely used in SEA, with high to very high proficiency rates in the most populous countries.
- The EF English Proficiency Index 2016 rates Singapore at ‘Very High Proficiency’ (63.52); While Malaysia (60.7), Philippines (60.33) were given the ‘High Proficiency’ rating.
- With the score of 52.94, Indonesia is rated as ‘Moderate’ and Thailand at 47.21 was given a ‘Very Low Proficiency’ rating.
- A gamer’s preference to use the Thailand native language should not be seen as a hindrance, but instead, as an opportunity to tap into unchartered markets.
Openness to New Concept
- Mobile esports is much popular in the Asian region with gamers from SEA countries, in particular, more inclined to try new titles.
- Low adoption costs for most mobile games plays a crucial role in enticing a younger set of players to participate.
- With the booming esports scene, companies and respective governing bodies in the region among the most open to new ideas, concept and approaches when it comes to esports development.
- Governments in Malaysia, Singapore and Indonesia have been very supportive in encouraging local game development and animation sector.
Leave a Comment