no img no img

Write what you are looking for and press enter to begin your search!

Logo
live-news-icon

Live News

CEO Fighting Game Championships 2025 Results: In an intense match, the Lone Wolves came out victorious. Read all about the big night here // Fatal Fury: City of the Wolves Ninjas In Andy Bogard Late June: In an intense match, the Lone Wolves came out victorious. Read all about the big night here // Asia Games Beat: 14 June 2025: In an intense match, the Lone Wolves came out victorious. Read all about the big night here
post-16 post-13

Nike Partners With League of Legends as Exclusive Sponsor For Pro League

Nike, a brand that needs no introduction, has step foot into the world of esports as the brand announced that it will serve as the official and exclusive sponsor for China’s Tencent League of Legends Pro League (LPL).

Nike signed a four-year partnership which would have them outfit LPL players with custom designed apparel and footwear for all 16 teams until 2022. The LPL players will be equipped with an all-new team kit ahead of the 2019 World Championships. The fans also will be able to obtain the gear to show support to their teams.

Eric Wei, Vice President of Category Marketing at Nike in Greater China, said that “esports athletes share the same determination and competitive spirit as all athletes, they spend their lives preparing for intense competition, working relentlessly to improve their reflexes, coordination, vision, mentality and teamwork”.

The sports brand also said that they will emphasise research and development on training programs and sports sciences for the players to be at their peak.

The LPL is the first esports property in the world to adopt a Home & Away model. Last year, the Home & Away model had five teams adopting their home cities in China and playing in dedicated esports arenas. This year, the LPL roster was expanded to 16 from 14 with the introduction of SinoDragon Gaming and Victory 5 into the league.

In 2018, the LPL had a magnificent year with players from the league coming home victorious from the World Championships, the Mid-Season Invitational, and the Asian Games.

 

Related News

post-07
Evos Esports SG Breaks Curse To Win MPL MY/SG S4

The Mobile Legends: Bang Bang Professional League (MPL) MY/SG Season 4 Playoffs has concluded this weekend (from 19 and 20 October 2019 at KL Live, Li...

post-07
An Official Game Of Thrones Mobile Game Is Now Open For Pre-Registration

Despite how you or I may feel about Game Of Thrones after its extremely-divisive Season 8 finale last year, the HBO TV series (arguably) remains a pop...

post-07
Riot Games To Focus On Asia For Wild Rift Esports In 2023

Riot Games has announced that they will centralize the operation and focus of Wild Rift Esports in Asia, the biggest and most active mobile esports ma...

Write a comment

Your email address will not be published. Required fields are marked *

Tournament Tool Kit

Latest Video

Follow Us

Recent Posts

post-17
Asia Games Beat: 14 June 2025
post-17
Asia Gaming Beat: 7 June 2025
post-17
Summer Game Festival Conference Schedule 2025
post-17
Warhammer 40K Gets Double Barrel Blast Of Boltgun News
post-17
Sea of Stars: Throes of the Watchmaker Walkthrough & Boss Fights Guide
post-17
Magic: The Gathering Final Fantasy Expansion New Cards Revealed
post-17
After 19 Years, The First Gears Of War Will Be Out On PlayStation Platforms
post-17
Check Out These Upcoming Nintendo Switch 2 Controllers & Gadgets From Snakebyte
post-17
Ghost of Tsushima Retrospective: A Meditation on Moral Compromise in Wartime
post-17
Schedule 1 – Mixing Guide
post-17
Here Is Diablo 4’s 2025 Roadmap & Endgame Updates; No Expansion Until 2026
post-17
Nintendo Switch 2: All The Games Coming Out At Launch
post-17
New Ghost Of Yotei Information Unveiled; Still Slated For 2025
post-17
Path Of Exile 2 Dawn Of The Hunt: All New Loot & Support Skills Revealed So Far
post-17
Is Gaming Really A Tool For Terrorist Radicalisation? We Ask An Expert
post-17
CEO Fighting Game Championships 2025 Results
post-17
Fatal Fury: City of the Wolves Ninjas In Andy Bogard Late June
post-17
Samsung Doubles Down On Foldables With Its Slimmest Powerhouse Yet
post-17
Street Fighter Throws Down With Sushi In Singapore
post-17
Metal Gear Delta’s Multiplayer Is a Stealthy Cat-&-Mouse Mind Game, Not A Battlefield Shootout
post-17
MindsEye Launch Blows A Fuse As PlayStation Starts Refunding
post-17
Octopath Traveler Composer To Make Music For Moonton’s Gothic RPG
post-17
Konami Press Start Live June 2025: All Games & Announcements
post-17
Hatsune Miku Invades Rift Of The Necrodancer