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League Of Legends Join Forces With Mastercard For 10th Anniversary Celebration
Mastercard has announced that it will â€œThank the Fansâ€ of League Of Legends Esports to celebrate the 10th anniversary of Worlds.
Coinciding with the World Championship in Shanghai, where the annually anticipated Opening Ceremony presented by Mastercard will precede the competition.
In addition to a broadcast spot debuting in English and Mandarin, Mastercard will debut a series of Digital Priceless Experiences featuring pro players, streamers and on-air talent, a special capsule collection created in partnership with Riot Games and CLOAK, and the limited release of in-game digital goods known as Riot Points (RP).
Mastercard Chief Marketing and Communications Officer Raja Rajamannar said:
â€œWhen Mastercard delivers experiences that people are passionate about, we see unequivocal joy and excitement among our consumers, and the passion League of Legends esports fans have for the game is undeniable.
Iâ€™m excited to celebrate the 10-year anniversary of the esport by thanking the fans, players and shoutcasters by curating once-in-a-lifetime opportunities.
This sport brings people of different backgrounds and ages from around the world together through a common interest – and that is priceless.â€
Digital Priceless Experiences supporting Thank the Fans will begin launching on Priceless.com starting from 31 October 2020 at 6pm CST (Shanghai/Malaysia time), with new experiences unveiled hourly for ten hours, available for RSVP on a first-come, first-served basis.
From workshops to meet-and-greets, these once-in-a-lifetime opportunities feature top streamers and shoutcasters, such as a Worlds Recap with G2 Esports head coach GrabbZ and a Shoutcaster Workshop with Ender and Excoundrel.
Mastercard is simultaneously releasing a capsule collection on Priceless.com designed in partnership with Riot Games and gaming lifestyle brand CLOAK. Featuring a signature cloak, long sleeve t-shirt, duffel bag and puzzle, the collectionâ€™s design was inspired by the overall League of Legends esports 10th anniversary â€œTake Overâ€ campaign with each item selling for US$10 to commemorate the occasion.
For the first 10 hours, Mastercard will also distribute a limited amount of 1,380 RP bundles per hour on a first-come, first-serve basis to fans as a thank you for an amazing decade of League of Legends esports.
Riot Games Head of Global Esports Partnerships and Business Development Naz Aletaha said:
â€œThanks to the support of Mastercard and their Priceless platform, weâ€™ve been able to elevate the game and competitions for fans around the world.
The power of partnerships, like the one we have with Mastercard, allows us to expand our reach and enhance the connection with our community.â€