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Alienware Teams Up With Iconic Esports Franchise For Good In Gaming Initiative

Over the last decade, Alienware has nurtured the growth of esports, which is now quickly outplacing more traditional sports and growing at a rapid scale. Last year, viewers watched an astonishing 18.6 billion hours of content and, this year, the industry is expected to surpass US$1 billion in revenue.

With this phenomenal growth comes significant job opportunities too, and not just for the players and trainers. It takes thousands of software engineers, content creators, data analysts, game designers, social media specialists, venue operators, accountants, lawyers and more to make the world of esports turn. 

Alienware and Team Liquid have partnered for the last 10 years on this phenomenal esports journey. Alienware is announcing the Good in Gaming initiative in partnership with Team Liquid, driven by a shared vision of a gaming community where everyone feels respected and included. Good in Gaming will focus on community, education, empowerment and competition.

Alienware and Team Liquid will offer young gamers mentorships, scholarships and internships to help them grow and gain access to resources and connections. So, whether their passion is to play on the battleground or drive behind-the-scenes action, the gaming world has a place for everyone. 

In the months ahead, Alienware will announce specific programmes: from mentorship, internship and scholarship programmes; online resources for aspiring esports pros; to tournaments welcoming of everyone with the will to compete. The goal is to be a force for positive change in the industry and open doors for a new generation of players and engineer, creators, analysts, designers, accountants, lawyers and more.

To learn more, you can join The Alienware Update live stream event on 2 June 2021 at 3am GMT+8. It will explain more about the Good in Gaming initiative, Alienware’s newest products, the latest partnership news, some fun gameplay with celebrity guests and more.

In addition, Alienware has also unveiled a brand new family of 15- and 17-inch gaming laptops (both confirmed coming to Malaysia, see the media alert attached) that introduce a new purposeful design and several industry-first innovations to deliver best-in-class thermals with excellent display quality.

With up to a UHD display option, Intel 11th Gen Core processors and NVIDIA’s 2nd gen GeForce RTX graphics, this laptop delivers the ultimate performance for gaming and content creation. The Alienware X Series newly evolved cooling technology and Hyper-Efficient Voltage Regulation integrates new thermal materials like Element 31 (an exclusive to Alienware) with even more cooling and airflow for optimal temperature control across all core components even in extended gaming sessions.

Pricing and Availability for Malaysia

In addition to the new X-Series, the Alienware m15 R6 and Dell G15 systems will be available for purchase online at dell.com.my.

Products Starting specs Availability in Malaysia Starting Price


Alienware x15 TBA June 2021 TBA
Alienware x17 Intel Core i7, 16GB, 512GB, RTX3060, FHD TBA
Alienware m15 R6  Intel Core i7, 16GB, 512GB, RTX3060, FHD RM 8,199
Dell G15 TGL Intel Core i5, 8GB, 512GB, RTX3050, FHD RM 4,199

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