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Razer Opens New Southeast Asian HQ In Singapore
Today, Razer celebrated the grand opening of its new Southeast Asia Headquarters. The ceremony was officiated by Mr. Heng Swee Keat, Deputy Prime Minister of Singapore, who applauded Razer for shaping and nurturing the gaming community both locally, and around the world. The sleek new office is strategically located in one-north, Singaporeâ€™s technology and business hub, to facilitate Razerâ€™s hypergrowth strategy in the region.
Razer Co-Founder and CEO Min-Liang Tan said:
â€œWith the new Razer Southeast Asia Headquarters, weâ€™re excited to expand our family in Singapore from 600 to 1,000 employees. Our gamer-centric ecosystem has redefined the gaming experience for more than a decade with the introduction of innovative solutions and whole new product categories, and weâ€™re not planning on slowing down.
The new regional hub represents everything that Razer stands for, from innovation, to design, to sustainability, and will not only be home to Razerâ€™s growing staff, but to up-and-coming entrepreneurs, and even gamers looking for a place to train and learn as well.â€
Standing tall as one of the most distinctive architectural landmarks in one-north, Razerâ€™s new headquarters features an iconic black faÃ§ade with acid green lines streaking across the building â€“ a tribute to the brandâ€™s instantly recognizable aesthetic. The interior was designed to inspire creativity and innovation, while facilitating the free flow of information amongst Razer staff. Razerâ€™s offices in the United States, Germany and Singapore are already Great Place to WorkÂ®-certifiedÂ and with the new Southeast Asia Headquarters, Razer is poised to extend its propositions to be a place to do great work.
The public is also welcomed to the Razer Southeast Asia Headquarters for a chance to visit the first RazerStore in Singapore and get coffee served at the RazerCafe.
RazerStore Singapore offers fans a chance to sample and explore Razerâ€™s full range of award-winning products to truly immerse themselves in the next generation of gaming experiences. Visitors will also be able to get a first-hand look at Razerâ€™s latest innovations and creations.
Razer is also introducing a new F&B concept that marries technology, design and refreshments through a state-of-the-art robotic barista arm. At the RazerCafe, guests can order a beverage at the store or pre-order a cup of coffee via the RazerCafe App and collect it in-store. The AI will then make an unrivalled aromatic latte, tailored precisely to each customerâ€™s unique tastes. In line with Razer’s #GoGreenWithRazer efforts, the RazerCafe has been designed with sustainability elements in mind.
RazerStore Singapore and RazerCafe will be open to visitors from October 28, 2021.
The new Razer Southeast Asia Headquarters embodies the companyâ€™s sustainability initiativeÂ #GoGreenWithRazer, Razerâ€™s ten-year plan to preserve nature and protect the environment. Equipped with eco-friendly features, such as solar panels to power parts of the day-to-day operations and sensor-enabled lighting system for energy effectiveness, the building has been conferred the Green Mark GoldPLUSÂ certification by the Building and Construction Authorities in Singapore.
Fulfilling a brand promise that was made earlier this year, Razerâ€™s new Southeast Asia Headquarters incorporates sustainable practices such as removing all single-use plastics and utilizing BAMBOOLOO â€“ The Nurturing Co.â€™s brand of sustainable paper products.
Razer will continue to forge close partnerships with various stakeholders and esports federations in Southeast Asia to support the growth of esports in the region. Furthermore, Razer has allocated a designated space in its new regional headquarters just for hosting esports workshops, training sessions, and supporting local esports teams and talents.
Razer has also partnered with Asiaâ€™s leading flexible workspace provider, JustCo to offer businesses a holistic workspace solution and better support the implementation of their hybrid work or workforce decentralization arrangements within Razerâ€™s creative hub. Since its founding, Razer has played a paramount role in the development of the technology and gaming ecosystem within Singapore and remains committed to driving the countryâ€™s Smart Nation ambitions.
To celebrate the opening of Razerâ€™s Southeast Asia Headquarters opening with fans across the region, Razer will hold a live streaming event in November. For more information, please visit Razerâ€™s social media channels on Facebook,Â Twitch,Â InstagramÂ andÂ TikTok.