In honour of HBO’s 50^th anniversary on November 8, the brand launched its Fifty Years of Firsts campaign yesterday, 21 September. For 50 years, HBO has been the first to break new ground, changing and elevating the landscape of TV in film, documentary, drama, comedy, news, and sports. Through its award-winning storytelling, HBO has introduced the world to characters and storylines that have captured the zeitgeist and remain resonant to this day. Fifty Years of Firsts celebrates the first premium network’s culture-defining legacy and teases the best that’s yet to come.

Casey Bloys, Chief Content Officer, HBO and HBO Max, said:

“HBO’s legacy is one of telling ground-breaking stories. Fifty Years of Firsts celebrates the works of those who elevated the entertainment experience and gives a look ahead from those who will continue to do so in HBO’s future. We are excited to relive these moments with fans and honour our brilliant storytellers.”

For 50 days leading up to the anniversary, HBO will share sneak peeks, including first-look trailers, cast and behind-the-scenes photos, unreleased footage, script excerpts, and more—from upcoming HBO Originals. The campaign kicks off with an exclusive clip from the sixth episode of House of the Dragon, ahead of its September 26 debut. It will also feature exclusives from HBO’s new original series The Last of Us, the second season of Winning Time: The Rise of the Lakers Dynasty, the third season of We’re Here, the second season of The White Lotus, the third season of The Righteous Gemstones, the fourth season of Succession, and many more.

HBO social channels will use #HBO50 to revisit some of the brand’s memorable shows, scenes, and characters. Social efforts will culminate on November 8 with the HBOwards, a social-first award show that will highlight the best of HBO’s first 50 years. Stream new and classic series like True Blood, Sex and the City, The Wire, The Sopranos, Curb Your Enthusiasm, The Gilded Age, House of the Dragon, Succession, Barry, and Winning Time: The Rise of the Lakers Dynasty on HBO GO.

You can subscribe to HBO GO online at https://www.hbogoasia.my/ or the mobile app via the App Store or Play Store for RM23.30/month. Or access HBO GO via Astro. HBO GO  is also available on Android TV, Apple TV, LG TV and Samsung Smart TV – and comes with AirPlay and Google Cast functionality.