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Black Adam Gets New Merch & Products Across Asia
Warner Bros. Consumer Products (WBCP) and DC will release an all-new variety of original products inspired by Warner Bros. Pictures’ upcoming Black Adam. This is the first time Black Adam has appeared in a film and the first time a collection of merchandise featuring the uncompromising antihero will be available.
Premier toy, apparel and home goods partners have collaborated with Warner Bros. Consumer Products and DC to bring Black Adam-themed merchandise to the mass market and specialty retailers leading up to the film’s release in cinemas across Asia from 19 October 2022.
Joining forces with some of the best licensees in their respective categories, WBCP will offer:
Project Rock’s Black Adam Training collection of innovative performance wear created by Dwayne Johnson and Under Armour captures the spirit of Black Adam, who rises from ruin and goes beyond where other heroes draw the line. The Black Adam Training collection was inspired by the work Dwayne Johnson put in to prepare for his most demanding role yet, disrupting the superhero genre and forging his own path.
“Black Adam deserved more than a portrayal,” said Dwayne Johnson. “He deserved a transformation. Every training session, every rep, every drop of sweat was my commitment to disrupt the very notion about this character and myself.”
The collection features apparel, accessories and The Ultimate Training shoe, the Black Adam PR 5 (US$160), that was battle-tested at new levels of intensity by Dwayne Johnson himself. Project Rock is proud to offer this limited edition collection for athletes and fans striving to reach their own levels of disruptive intensity, whether inside or outside of the gym.
From today, the Black Adam Training collection will be available for sale at retail outlets around the world and online at www.underarmour.com.
Partners across Asia are also joining in on the celebration with new product launches in fashion, home and accessories categories.
India: A multi-partner launch with TheSouledStore.com and Bewakoof.com to release a range of Black Adam fashion tees and accessories. Octave Clothing and Bioworld Merchandising also have a range of fashion apparel across retail chains and online. Suditi Apparel will have an athleisure range, and Epicstuff.com will launch collectibles and a home product collection, and Zebronics India will launch a line of Black Adam audio accessories and wearables.
Malaysia: Lotus’s Hypermarket and Brands Outlet recently launched a Black Adam inspired apparel collection and Aurora Italia will also debut a Black Adam 0.5g Gold Bar timed with the local movie premiere.
The Philippines: Branded home and office accessories including a waterproof Bluetooth speaker, insulated tumbler, earbuds and more from Our Licensed Collective, alongside teen and young adult apparel from Reinfore and Goldwing.
Indonesia: Matahari Department Store has released a special range of Black Adam tees, and Lotus Archi will be launching a limited edition Black Adam Gold Mint Bar with special packaging.
Singapore: EZ-Link in Singapore, will soon launch a Black Adam version of its contactless prepaid transit card.
Check out the Black Adam trailer below:
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