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Borderlands Devs Gearbox Announce New Shanghai Studio

The folks behind the Borderlands franchise, Gearbox Entertainment have announced their expansion into Asia with the acquisition of Eidos Shanghai, aptly renamed Gearbox Studio Shanghai.

Eidos Shanghai’s former lead, Gigi Ning will continue leading the studio as General Manager and report to Gearbox Publishing San Francisco.

Gearbox Studio Shanghai brings years of local experience to the Gearbox family, with the team supporting numerous AAA franchises since their original inception in 2008. This experience, alongside a proven track record of hyper-localized marketing efforts, puts Gearbox Studio Shanghai in a strong position to provide immediate and meaningful support to multiple titles across the Gearbox portfolio.

“China is a hotbed of industry talent, and I’m confident Gearbox Studio Shanghai will be instrumental in our vision for international growth here at Gearbox, With this addition, we greatly enhance our ability to engage with players in the Chinese market and work directly with local up-and-coming development studios.”

– Yoon Im, President of Gearbox Publishing San Francisco

The team at Gearbox Studio Shanghai will join in Gearbox’s mission to entertain the world. Like all Gearbox team members, the employees in the new Shanghai studio will experience a dedication to creating an anti-crunch culture and competitive benefits.

“Bringing Gearbox’s vision and creative spirit to our local community is a goal we’re ready to take on,” said Gigi Ning, general manager of Gearbox Studio Shanghai. “Gearbox has so many fantastic stories to tell, and we’re excited to share those with the players here in China.”

Eidos Shanghai is most notable for their work on Marvel’s Guardians of the Galaxy, Shadow of the Tomb Raider and Deus Ex: Mankind Divided. So Gearbox has acquired extremely talented additions.

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