Twitch To Retain 50/50 Revenue Split With Streamers

Twitch stirred up some drama last September when they adjusted their revenue split options, but their execs are standing firm with the 50/50 share for streamers. In the past, some Twitch streamers were lucky enough to get more than half of their subscriber revenue, but Twitch isn’t interested in suggestions like 70/30.

This news left many members of the Twitch community wondering where things were headed, especially since some of the site’s biggest names had negotiated better deals with the company. As a result, some Twitch users have migrated to YouTube or Kick, a new website that gives creators a whopping 95% cut of the profits.

However, Twitch’s Chief Product Officer Tom Verrilli and Chief Monetization Officer Mike Minton recently spoke with The Verge to confirm that the company isn’t budging on the 50/50 split. They’re not trying to screw over their most popular creators, though; in fact, they’re exploring new ways to help streamers monetize their content, and they’re open to feedback from the community.

In addition to improving Twitch’s ads, the execs are also looking at how to make them less intrusive, especially for new viewers. They acknowledged that it’s not easy to build a following as a content creator, but they encouraged aspiring streamers to give Twitch a try. According to Verrilli and Minton, Twitch is working on ways to engage viewers and turn them into active participants in the streaming experience.

It’s worth noting that while Twitch is sticking with its 50/50 split, YouTube creators can earn up to 70% of their membership revenue. If making the most money possible is your top priority, you might also want to check out Kick – although be aware that it’s been linked to online gambling.