Complete Entertainment Exchange (CeX) has made its debut in Malaysia. Operated by Nuovolife Sdn. Bhd., CeX Malaysia is set to revolutionize the country’s electronics and gaming landscape with their debut store, located at IOI City Mall Putrajaya. They offer an enticing array of pre-owned electronics and entertainment options.

31 years ago, CeX started in the UK and has since expanded its reach to over 630 stores across 10 countries – including Ireland, Spain, Portugal, Mexico, the Netherlands, Australia, India, and Italy. Considering its strategic location and rapidly growing economy in Southeast Asia, Malaysia has been chosen as a significant addition to the prestigious lineup of countries that benefit from CeX’s outstanding customer proposition.

Zyman Marzuki, the CEO of Nuovolife Sdn. Bhd., expresses his excitement about this promising venture:

“We are thrilled to bring CeX operations to Malaysia. The response in the UK has been incredibly positive, and we firmly believe that Malaysia’s dynamic market presents a prime opportunity for CeX to thrive. Combining CeX’s proven business model with our deep local insights and the dedicated team at Nuovolife Sdn. Bhd., we are committed to reshaping the consumer electronics landscape and providing Malaysian customers with an unforgettable retail experience.”

CeX Malaysia will be boasting an extensive inventory of over 10,000 SKUs. The range includes consumer electronics like phones, tablets, and laptops, as well as video games, hardware, accessories, cameras, audio technology, and niche products such as virtual reality and drone tech, catering to tech enthusiasts and gamers, with a comprehensive selection of products.

Zyman also shares his personal connection with CeX and his aspiration to introduce their exceptional services to Malaysia:

“I first encountered CeX in one of their London stores while selling my treasured video game collection. The outstanding service, fair pricing, and seamless trading process left a lasting impression on me. Inspired by their franchising model, I was determined to introduce CeX’s offerings to Malaysia.”

You can now visit the first CeX store at unit no. L2-69, IOI City Mall Putrajaya, located next to GSC West Wing. The store operates daily from 10 am to 10 pm. CeX Malaysia plans to expand its presence throughout the Klang Valley by 2023 and into other regions of Malaysia by 2026.

Check out the pics below: