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HoYo FEST 2023 comes to Southeast Asia

HoYoverse has just announced the launch of Hoyo FEST 2023 in Southeast Asia. This highly anticipated event will bring together a collection of beloved HoYoverse titles, including the popular Genshin Impact, Honkai Impact 3rd, Honkai: Star Rail, Tears of Themis, and the highly awaited Zenless Zone Zero. In addition, attendees and fans will have the opportunity to engage with the live virtual actress, Lumi, who will be present at the festivities. HoYo FEST 2023 will feature a diverse range of on-site events for all participants.

Spanning across multiple countries, HoYo FEST 2023 will commence in Malaysia, Indonesia, and Vietnam from July to August, followed by Thailand, Philippines, and Singapore from October to November. This extensive tour ensures that fans across Southeast Asia will have the opportunity to partake in the excitement and celebration surrounding this huge event.

HoYo FEST is a global series of both offline and online festivals which is held by Hoyoverse itself every year. This year is the first time all these beloved titles will have gathered together at an event. Each game at HoYo FEST 2023 will have an exclusive booth with themed décor, faithfully recreating the beloved scenes from the games. This immersive experience will allow fans and players to step into the virtual worlds they adore and engage with true-to-game details.

DATES FOR HOYO FEST 2023

These are the dates that have been announced for each country respectively:

  • Malaysia: 1 Aug 7 Aug  Tropicana Gardens Mall, Selangor
  • Indonesia : 27 July 6 Aug Mall Artha Gading, Jakarta
  • Vietnam : 27 July 6 Aug AEON MALL Tân Phú Celadon, TP H? Chí Minh
  • Thailand : 20 Oct 22 Oct Stay Tuned
  • Philippines : 21 29 Oct Stay Tuned
  • Singapore : 24 Nov 26 Nov Stay Tuned

SPECIAL EVENTS AT HOYO FEST 2023

Genshin Impact will recreate a popular attraction in Mondstadt, welcoming all Travelers to connect, cooperate and compete with each other through bountiful interactive activities such as stage competitions and quiz games.

Honkai Impact 3rd will embody the spirit of the higherdimensional realm, Sea of Quanta, via its mysterious design style. Captains will be able to dive headfirst into the infinite realities and then have a handson of the game play at the same time. The annual Honkai Impact 3rd official online concert will be premiered on screen on JUL 29 at 8pm (UTC+8), come and be the first guest of the feast for eyes and ears!

Honkai: Star Rail will bring all Trailblazers to the Xianzhou Luofu, the giant Silkpunk flagship in game with its custom designed booth. Exhilarating interactive activities and stage competitions will also await all visitors on the spot.


Zenless Zone Zero, will showcase its iconic spot in game the Random Play video store with the booth designed accordingly to the theme. Visitors can also try out the demo at the booth and catch a glimpse into the captivating story and gameplay!

The booth of the romance detective title developed by HoYoverse, Tears of Themis, will relive the romantic proposal scene, enabling Attorneys to rewind the special, touching and heartmelting moments with the four male protagonists.

Lumi, the firstever live virtual actress of HoYoverse, will allow visitors to take a sneak peak of her cozy room!

There will be merchandise for sale at each booth, selling HoYo FEST exclusive goodies that can only be found onsite, and also official merchandise of each title, including popular figurines, plushies and standees. Join the fun to earn luxurious HoYo FESTthemed freebies and relish the moment of happiness!

You can find everything about Hoyo FEST 2023 over here: https://hoyo.link/bctMDBAd

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