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HMD Teams Up With Mattel To Bring Barbie Flip Phone This Summer
When you just thought the Barbie craze just ended, well not quite yet.
Human Mobile Devices (HMD), the company responsible for manufacturing Nokia phones, has recently made a surprising announcement regarding its collaboration with Mattel at the Mobile World Congress 2024 (MWC). The duo has revealed that they are set to release an official Barbie Flip Phone this Summer of 2024.
#BarbieFlipPhone = promising style, nostalgia and a much-needed digital detox, this retro phone will be this summer’s hottest accessory ? https://t.co/qDBx0tPYJq pic.twitter.com/CNPNVWBdFJ
— HMD (@HMDdevices) February 27, 2024
The unique partnership aims to celebrate the Barbie franchise. In terms of design, the phone will feature a flip phone function that is described as offering “nostalgia and a much-needed digital detox”. HMD has clarified in their press statement that the Barbie Flip Phone will be classified as a feature phone rather than a smartphone. Its primary purpose is to bring the Barbie franchise’s distinctive style to the concept of digital detox.
As of now, HMD has not revealed any further details about the pricing or actual photos, but the company says it plans to unveil the Barbie Flip Phone at MWC, so we’ll likely see more of it as the week unfolds.
Those who are interested in staying updated with the latest news regarding this collaboration can sign up on the official website.
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