The Pokémon Company will be joined by JYP Entertainment’s five-girl K-pop group, ITZY, to celebrate the release of Pokémon UNITE for the Nintendo Switch and mobile devices.

As of 6 July 2022, the commercial featuring ITZY has been released worldwide with a focus on Asia where the group has a particularly strong following. In addition, the “Pokémon UNITE/ITZY Special Show!” event video will be broadcasted simultaneously. The Pokémon Company is working diligently to make sure everyone around the world gets to enjoy animated TV shows, card games, video games and more featuring Pokémon.

As of January 2022, ITZY has already participated in campaigns for Pokémon Legends: Arceus and the Pokémon Trading Card Game, and will once again be a part of another Pokémon collaboration by celebrating the First Anniversary of “Pokémon UNITE” (which will be on 21 July 2022) starting from 6 July 2022 with the pre-anniversary event.

In just one year, Pokémon UNITE has reached a whopping 70 million downloads worldwide.

The festivities will include a brand-new commercial featuring ITZY that will be broadcasted around the world accordingly. In addition to this, “Pokémon UNITE/ITZY Special Show!” event video, in which ITZY themselves play Pokémon UNITE, was released on 7 July 2022.

During the event period, players will have a chance to obtain really cute and colorful headwear, as well as stickers, backgrounds and more for Unite snapshots by clearing a variety of missions. All five members of ITZY will also be joining in on the festivities, so let’s get ready to celebrate the game’s First Anniversary.