This Diablo 4 Promo Makes Good Use Of A French Church

The trend of video game marketing stunts with religious sects continues, though this one we’re reporting on is a lot tamer than the ones involving Dante’s Inferno from EA.

Blizzard has recently used a deconsecrated French church (one that isn’t a sacred site anymore) to promote the closed beta of Diablo 4. The church used is the Chapelle des Jesuites in Cambrai, a Baroque-style 17th century church in northern France. No, Blizzard didn’t paint the five classes of Diablo 4 kicking evil’s butt onto the church like a budding Michaelangelo would; they instead made 20 paintings on canvas and had them installed temporarily on the church’s ceiling, dome, and back wall.

The 160-foot mural took 30 days to make and install, with the whole project led by Baroque artist Adam Miller. As icing on the cake, they got Charles Dance to narrate the trailer and Henry Hobson to direct it below.

If you’re interested to be immortalized in Blizzard’s Diablo 4 marketing history, you can have your likeness added to the mural. Just opt-in here and reach max level in the Diablo 4 open beta later this month.

The Diablo 4 open beta will be available from 17 March to 19 March. The game will be out in full on 6 June for PC and consoles.