Kakuchopurei Special: An Overview Of Southeast Asia’s Gaming Scene

Spending Trends in SEA

A recent NewZoo data detailed the gaming spending habit worldwide.

Here are our key takeaways:

• Indonesia is placed at 17 with $1,130 million in game revenue and a population of 267 million people. Currently, it’s the top Southeast Asian country with the highest video gaming revenue this year.
• This is followed by Thailand with $692 million and 69 million people.
• Malaysia is in third place with a total of $654 million and a population of 32 million people.
• Vietnam is at $490 million with a population of 96 million.
• The Philippines is at $478 million with 107 million people.
• Singapore is at $330 million with a population of 6 million. To be fair, Singapore is a tiny little dot of a country when compared with the other SEA nations.
• Unsurprisingly, China is at the top with $37,945 million with a population of 1,415 million.

Extrapolating the data above, here is a ranking of SEA countries based on the amount spent on game/ person:

1. Singapore: $66
2. Malaysia: $24.2
3. Thailand: $18.21
4. Indonesia: $13.2
5. Vietnam: $9.4
6. Philippines: $7.24

Next Page: SEA Countries Summarized