Write what you are looking for and press enter to begin your search!


Live News

Valorant Champions Tour 2022: EMEA Last Chance Qualifier – Team Liquid Secure Champions Spot: In an intense match, the Lone Wolves came out victorious. Read all about the big night here // The Best Rainbow Six Siege Teams To Duke It Out At The ROG Masters APAC 2022: In an intense match, the Lone Wolves came out victorious. Read all about the big night here // Valorant Champions Tour 2022: South America Last Chance Qualifier – KRÜ & FURIA Are Going To Champions: In an intense match, the Lone Wolves came out victorious. Read all about the big night here
post-16 post-13

South Korea Is Using Esports To Spread Hallyu

When did K-pop become so popular?

Well, we all just got hit by the Hallyu (directly translated as the Korean Wave), which is the increase in the worldwide popularity of South Korean culture and its dissemination into the global pop culture. While it started with Korean music, the Korean government is planning to make esports as the next big Hallyu content.

Organised by Korea’s Ministry of Culture, Sports and Culture, the 2020 CAST (Connect, Accompany to Make Synergy and Transformation) project will run from September 2020 to February 2021. Its objectives are to create synergy between contents of Hallyu and other industries by encouraging domestic business to utilize Hallyu contents and by supporting small and medium-sized enterprises so that the companies can successfully challenge overseas markets through Hallyu.

Last year, the Korean government has built three new esports stadiums and created a standard contract for esports players (via The Korea Herald). Various industries such as functional clothing, waist braces and functional glasses can also collaborate with esports contents. All of this will help propel esports in the eyes of the world, while also exporting Korean culture globally.

(Image Credits: Robert Paul for Blizzard Entertainment)

Related News

Borderlands 3 Season Pass 2 Announced; Here's What You're Getting

Oh joy, oh happy day to all you loot-and-shoot fans out there. Borderlands 3 is getting a Season Pass 2, and it'll be kicking off in a few week's time...

PS4 Is Now Second Best-Selling Home Console Of All Time

The PlayStation 2 will be keeping its throne as the best-selling video game console of all time but the original PlayStation goes down to third place ...

Colin Cantwell, Designer Of Star Wars' Iconic Ships & Space Stations, Has Died

Star Wars lead starship designer and previous CBS analyst for the moon landing Colin Cantwell has passed away. He was 90 years old. His partner Sie...

Write a comment

Your email address will not be published.

Tournament Tool Kit

Kakuchopurei Community

Follow us on Twitter

Featured Video