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EA’s FIFA Loses Another Club To Rivals Konami

Konami has announced Atalanta to become its’ next exclusive partner, joining other Serie A club Juventus, Napoli, Lazio and AS Roma. What this means is that Atalanta will not be in the next EA FIFA game.

Konami Digital Entertainment B.V. has signed a long-term, exclusive partnership agreement with Atalanta Bergamasca Calcio (“Atalanta”), the top-tier Italian football club that recently finished the season in third place.

As “Official Video Game Partner”, KONAMI has secured exclusive rights to the use of the Atalanta license, including team name, crest and kits, within real-time football simulation games, starting with the 2021/22 football season.

Naoki Morita, President at Konami Digital Entertainment B.V. commented:

“As we prepare to unveil the future of the eFootball PES series, I am delighted to announce this exclusive partnership with Atalanta B.C., a truly formidable club with an exciting future at the highest levels of European football.

Working side by side with our Partner Clubs is an important element of our strategy to deliver industry-leading video games to football fans all over the world.”

Luca Percassi, Atalanta B.C. CEO said:

“We are extremely delighted to announce the partnership with KONAMI.

KONAMI is an international brand that needs no introduction. It represents another important moment of growth for Atalanta”.

Based in Bergamo, Italy, Atalanta has competed in the top-tier Italian football league for 60 years and commands a passionate fanbase across Europe. The team has also proudly reached the quarter-finals and the last 16 in the most prestigious European club tournament for the past two seasons.

KONAMI’s latest partnership announcement for the eFootball PES series follows previous Italian agreements including the Italian Football Federation, AS Roma, SS Lazio and SSC Napoli.

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