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Sony Announces New PlayStation Stars Loyalty Program

Sony Interactive Entertainment has announced PlayStation Stars, a new loyalty program that will be free to join when it launches later in 2022.

PlayStation Stars is a brand new loyalty program and will be free to join when it launches later this year. Once you become a member, you’ll earn rewards by completing a variety of campaigns and activities. The “Monthly Check-In” campaign requires you to play any game to receive a reward, while other campaigns require you to win tournaments, earn specific trophies, or even be the first player to platinum a blockbuster title in your local time zone.

All PlayStation Stars members will have opportunities to earn loyalty points. Points can be redeemed in a catalog that may include PSN wallet funds and select PlayStation Store products. As an additional benefit, PlayStation Plus members enrolled in PlayStation Stars automatically earn points for purchases on the PlayStation Store.

In addition, PlayStation Stars will also offer a new type of reward called “digital collectibles.” Speaking to Washington Post, Sony Interactive Entertainment network advertising vice president Grace Chen said the digital collectibles are not non-fungible tokens (NFTs).

She said:

“It’s definitely not NFTs. Definitely not. You can’t trade them or sell them. It is not leveraging any blockchain technologies and definitely not NFTs.”

There you have it, folks. We’ll have to wait for more details to come, so stay tuned.

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