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Steam Will No Longer Have Lunar New Year Sales, Only Four Seasons

Valve has announced the dates for the next several Steam sales.

Check them out below:

  • Autumn Sale: 22 November to 29 November 2022
  • Winter Sale: 22 December 2022 to 5 January 2023
  • Spring Sale: 16 March 2023 to 23 March 2023

The Spring Sale will replace the previous Lunar New Year Sale.

The reason why the Steam Lunar New Year sale will no longer take place is as follows:

We first ran a Lunar New Year Sale on Steam back in 2016 to celebrate the influx of game developers and customers from territories like Hong Kong, Taiwan, China, and South Korea. Publishers and players worldwide were excited about the additional opportunity for a big Steam sale. However, over the years we’ve received feedback that Lunar New Year was often much too close to the December holiday sale period. We think many publishers will still opt to discount games around the Lunar New Year holiday, using the custom discount tools. But we suspect customers will be better served by a little bit more time between the big Steam-wide seasonal sales.

 

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