As Disney marks its 100th anniversary this year, The LEGO Group invites families to share the wonder of storytelling, imagination, and creative play that LEGO Disney has inspired over the last 24 years.

From now to 30 July 2023, The LEGO Group will be running a series of exciting promotions and gifts with purchases for LEGO Disney sets in celebration of Disney 100 Years of Wonder. Using the ultimate creative medium of the LEGO brick, the two long-standing partners will honour fan-favourite Disney moments and capture the magic of exciting new Disney stories through its Share the Wonder video series and Making Wonder the Series, and bring friends and families together to dream, build and create with magical new LEGO Disney products and play experiences unveiled throughout 2023.

Casper Rafn Voigt, Head of Product for LEGO Disney at The LEGO Group, said:

“Since we launched our first LEGO DUPLO Winnie the Pooh range in 1999, LEGO Disney has inspired joyful play for Disney and LEGO fans of all ages. From voyages across high seas and valiant quests, to the mesmerising magic of Disney Princess castles, LEGO Disney has enchanted families around the world by bringing fantasy to life and inspiring new adventures using the LEGO brick. We’re honoured to be collaborating with Disney to celebrate this momentous occasion as we continue to create magic and unforgettable storytelling experiences together.”

The LEGO Group kicked off its celebration of Disney’s 100th anniversary in March 2023 by recreating some of the most beloved Disney movie moments in iconic LEGO brick form as part of its #SharetheWonder video series. The three-part series featured scenes from timeless Disney and Pixar movies and encouraged fans to share their own favourite LEGO-built Disney moments on social media using #SharetheWonder.

Later in April 2023, The LEGO Group and Disney also teamed up with talents to create wondrous videos under the Making Wonder The Series that put a fun LEGO twist on popular Disney themes in honour of the storytellers, fans and families who together spark the wonder and magic of Disney. Both the Share the Wonder and Making Wonder the Series videos can be found on LEGO.com, LEGO social channels and Disney’s YouTube.

As Disney 100 is a celebration of timeless storytelling and unforgettable characters that have entertained and inspired people of all ages for a century, The LEGO Group also revealed its first collection of Disney 100 products earlier this year to help fans of all ages experience the magic of LEGO Disney storytelling.

From now to 16 July 2023, shoppers can stand a chance to receive attractive gift-with-purchases with minimum spending on any LEGO Disney-themed playsets at selected LEGO Certified Stores, LEGOLAND, Toys“R”Us Stores or LEGO Official Store on Lazada and Shopee, while stocks last.

You can also take the LEGO D100 Minifigure Quiz to discover exactly which LEGO Disney character traits you share.

For more details and information, head on over to www.LEGO.com.