Square Enix has lost a ton, but it’s not due to the Final Fantasy game that just came out though.

Shares for Square Enix have plummeted nearly 30% since Final Fantasy 16 came out on 22nd June, with the company losing nearly US$2 billion in value. Reports via IGN’s sources state that the company may not be able to recover from this. While the game sold really well -3 million copies plus during launch week- the sales have slowed down, though it’s hardly a disaster.

What’s missing from all this is that Square Enix suffered this eventual setback due to its past investments: Marvel’s Avengers game which did poorly and cost the company US$63 million and Forspoken this year which probably cost them a lot given its triple-A development and marketing status. People weren’t exactly clamouring for those games to begin with, especially with the way they’re presented and advertised; it’s only convenient for the company to allegedly frame Final Fantasy 16 as the “scapegoat” for their stocks dropping and value plummeting.

In related news, Square Enix has announced two paid DLC and a PC port for Final Fantasy 16 is due.