Write what you are looking for and press enter to begin your search!

Logo
live-news-icon

Live News

MSC 2024 Announces US$3 Million Prize Pool': In an intense match, the Lone Wolves came out victorious. Read all about the big night here // No Rest For The Wicked Launches In Early Access This April: In an intense match, the Lone Wolves came out victorious. Read all about the big night here // Genshin Impact 4.5 Update Arrives This March: In an intense match, the Lone Wolves came out victorious. Read all about the big night here
post-16 post-13

Bandai Namco Expands U.S. Investments With New Game Startup Backing

Bandai Namco’s 021 Fund has expanded its investment portfolio with stakes in two U.S. gaming startups, Flickplay and Code Charm, as part of its strategic plan to foster innovation in the gaming industry. Despite recent challenges such as gaming layoffs and a slowdown in venture capital investments, the Japanese-based company, a division of global gaming giant Bandai Namco Entertainment, remains committed to the U.S. market and startup ecosystem.

The strategic investment aligns with Bandai Namco’s broader vision of building deep and diverse connections with fans, partners, employees, and communities globally, encapsulated by the theme “Fun for All into the Future.”

Yoyo Yang, Chief of the Corporate Planning Unit at Bandai Namco Entertainment, highlighted the company’s confidence in the U.S. as a hub for advanced technology and entertainment. Yang stated, “We invest even though the environment right now for fundraising and startups is not that good. We are committed to the community, and we continue to invest in the good companies.”

The recent investments include Flickplay, known for its innovative “phygital” platform that seamlessly integrates digital toys with real-world experiences. Users can purchase digital toys, engage in mini-games based on these toys, and even incorporate them into augmented reality content for interactive social experiences. Code Charm, on the other hand, offers Magma, a cloud-based collaboration tool designed for game developers to enhance communication and showcase their work within a thriving community.

Karim Farghaly, Senior Vice President of Corporate Development at Bandai Namco Entertainment America, emphasized the company’s unique approach to connecting with fans through various media, extending beyond traditional video game publishing. Farghaly stated, “This is really an extension of what we’re trying to do by striking partnerships and investing in companies that will give us an opportunity to connect with fans in a different way in the future.”

Kazuki Ikeda, Assistant Manager of the Corporate Planning Division, explained that the Flickplay platform enables users to not only purchase digital toys but also trade them with others or use them for in-store transactions. He highlighted the importance of seamlessly connecting the digital and physical realms in the evolving landscape of entertainment.

The Bandai Namco Entertainment 021 Fund’s commitment to investments that enhance community engagement aligns with its broader goal of transforming the entertainment landscape. CEO Nao Udagawa emphasized the fund’s dedication to creating a future where entertainment seamlessly integrates into people’s daily lives, bridging the gap between the physical and digital realms. The fund’s strategic moves, including previous investments in GGWP, DeepMotion, and SuperGaming, underscore its proactive stance in pursuing innovative services and technologies both domestically and internationally.

Related News

post-07
World's First 8TB Portable SSD Looks Good For Gaming

Let's be honest: we all invest a bit in SSD storage nowadays for our gaming, be it for PC or for consoles. And who wouldn't want one that's not just 8...

post-07
Smash Bros. Clone Rivals Of Aether Gets A Sequel & RPG Spin-Off

Aether Studios' 2D platformer fighting game Rivals of Aether was, and still is, a fan-favourite among fighting game fans who want to play something ot...

post-07
Hideo Kojima Connecting Worlds Documentary Is Now Streaming On Disney+ Hotstar

The Hideo Kojima Connecting Worlds documentary is now streaming on Disney+ Hotstar. It runs just under one hour long and according to a blurb on th...

Write a comment

Your email address will not be published. Required fields are marked *

Tournament Tool Kit

Kakuchopurei Community

Popular Posts

post-17
Introducing The Kakuchopurei YouTube Membership Program!
post-17
Foamstars: The Best Characters To Play
post-17
Honkai Star Rail 2.0: Black Swan Best Build & Team
post-17
Palworld: All The Guides You Need For 2024’s Surprise Survival Game Hit
post-17
How To Find & Fight Katsuhiro Harada In Tekken 8
post-17
Prince Of Persia: The Lost Crown Walkthrough & Guide
post-17
The Best Game Music Of 2023
post-17
Delicious In Dungeon Starts The New Year Tastefully
post-17
The Games Of 2024: Our Picks & Highlights
post-17
Kakuchopurei SEA Indie Game Awards & Appreciation 2023
post-17
Kakuchopurei’s Best Games Of 2023
post-17
Granblue Fantasy Versus: Rising Tier List | The First Few Weeks
post-17
Main Game: How To Watch Malaysia’s Premiere Video Game Show Created By Kakuchopurei & RTM
post-17
Marvel’s What If…? Crew Explains Why They Went 3D Over 2D & A Scrapped Episode That Was Too Close To GOTG 3
post-17
Hawkeye Episode 6 Finale Easter Eggs & Breakdown
post-17
We Talk To Hayden Christensen About Star Wars, Sequels, & Prequels
post-17
Sea Of Stars Might Get DLC Post-Launch
post-17
The Book Of Boba Fett Episode 7 Breakdown & Easter Eggs Explained