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Samsung & Microsoft Teams Up For A New Cloud-Based Streaming Service

Samsung recently launched its new Galaxy S20 and Galaxy Z Flip smartphones. However, they also took the opportunity to announce their new collaboration with Microsoft, where they will be officially working together on developing new cloud-based game streaming technology.

Samsung US Marketing Head David S. Park said (via The Verge):

“This is just the beginning of our gaming partnership with Xbox.

Both Samsung and Xbox share a vision for bringing great gaming experiences to mobile players around the world.

With our 5G-enabled portfolios and Microsoft’s rich history in gaming, we are working closely together to create a premium cloud-based game streaming experience.

You’ll hear more about it later this year.”

Meanwhile, Microsoft Project xCloud chief Kareem Choudhry said:

“Having partners join us on our journey to delivering high-quality game streaming to players is of the utmost importance.

We’ve seen positive feedback from Project xCloud preview participants testing a range of Galaxy devices, and it will only get better as we continue to work closely with Samsung on refining the experience.

It’s an exciting time to be working on Project xCloud, and we can’t wait to share more about our work with Samsung later this year.”

It’s unclear what this means for now, but rest assured that Microsoft’s Project xCloud will probably be appearing for more Samsung devices in the near future. Perhaps even bundled together with these phones straight out of the box.

This isn’t the first time that Microsoft will be working with another major company to further develop cloud-based tech. Last year, they even announced a new special partnership with rivals Sony to do exactly that, granting the latter access to their massive Azure cloud infrastructure.

Project xCloud has yet to fully launch, though Microsoft previously confirmed that they will be expanding the beta to more than 50 games and to more countries in 2020, including Canada, India, Japan, and Western Europe.

Microsoft’s effort may yet succeed where Google Stadia and GeForce Now have failed.


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