no img no img

Write what you are looking for and press enter to begin your search!

Logo
live-news-icon

Live News

Anime Expo 2025: All The New Anime Announcements: In an intense match, the Lone Wolves came out victorious. Read all about the big night here // Battlebrew Productions Announces New Roguelite Dating Sim Hybrid For PC: In an intense match, the Lone Wolves came out victorious. Read all about the big night here // Guilty Gear Strive's Cyberpunk Edgerunners Guest Character Trailer To Debut Next Month: In an intense match, the Lone Wolves came out victorious. Read all about the big night here
post-16 post-13

Google Is Setting Aside Stadia & Rebranding It As Something Else

A Bloomberg report stated that Google will be quietly deprioritizing Google Stadia, its livestream gaming service that flopped pretty hard since its release in 2019 in places that aren’t Southeast Asia.

Since announcing the closure of Google Stadia’s internal studios last year, the company has “shifted the focus of its Stadia division largely to securing white-label deals with partners that include Peloton, Capcom, and Bungie, according to people familiar with the plan”.

“(Phil) Harrison and other executives set a goal to reach 1 million monthly active users by the end of 2020, which they missed by about 25%, according to a person familiar with the conversations.”

The company will have a reduced interest in negotiating blockbuster third-party titles. As such, the rebranding will label the service Google Stream instead, with the company planning to “salvage” the technology to stream games with low latency.

The big problem Google is worried about in the gaming space right now, apart from Google Stadia and its key members like Jade Raymond leaving the sinking ship? It’s apparently the company buyouts as of late involving Activision Blizzard and Bethesda.

“When Microsoft announced in 2020 that it would acquire the Elder Scrolls studio Bethesda, it ‘scared the crap out of Google executives,’ a former employee close to those conversations said.”

Let’s hope the rebranding works, because Google Stadia could be the big G’s big L. For a clear idea on how out of touch the Google Stadia inner workings can get, here’s a quote from one of its leads about video game streamers who are beneficial in giving games free PR. It didn’t go so well.

Related News

post-07
Amazon Will Renew Secret Level For Another Season; Here's Why

Good news for fans of anthology series and 10-minute compilations of lovely animation: Secret Level is getting another season. Amazon Prime Video h...

post-07
Netflix's Black Knight Unveils First Teaser For Post-Apocalyptic Korean Series

The dystopian universe of Black Knight was finally revealed to the world through its first-ever teaser trailer. The clip gives curious audiences a pee...

post-07
PS Plus January 2023 Gives Star Wars Jedi Fallen Order Ahead Of Jedi Survivor

PlayStation Asia has announced that gamers will have three new games to look forward to in the PlayStation Plus Asia January 2023 lineup. PS Plus subs...

Write a comment

Your email address will not be published. Required fields are marked *

Tournament Tool Kit

Latest Video

Follow Us

Recent Posts

post-17
Honkai Star Rail 3.4 Brings In A Godlike DPS Character: Phainon
post-17
Asia Gaming Beat: 5 July 2025
post-17
The Best Steam Summer Sale 2025 Deals For Your PC Gaming
post-17
Check Out The First-Ever China Tang Dynasty-Themed Interactive FMV Drama
post-17
Malaysia Played A Part In Creating Hideo Kojima’s Death Stranding 2: On The Beach
post-17
Asia Gaming Beat: 21 June 2025
post-17
Warhammer 40K Gets Double Barrel Blast Of Boltgun News
post-17
Sea of Stars: Throes of the Watchmaker Walkthrough & Boss Fights Guide
post-17
Magic: The Gathering Final Fantasy Expansion New Cards Revealed
post-17
After 19 Years, The First Gears Of War Will Be Out On PlayStation Platforms
post-17
Check Out These Upcoming Nintendo Switch 2 Controllers & Gadgets From Snakebyte
post-17
Ghost of Tsushima Retrospective: A Meditation on Moral Compromise in Wartime
post-17
Schedule 1 – Mixing Guide
post-17
Here Is Diablo 4’s 2025 Roadmap & Endgame Updates; No Expansion Until 2026
post-17
Nintendo Switch 2: All The Games Coming Out At Launch
post-17
New Ghost Of Yotei Information Unveiled; Still Slated For 2025
post-17
Path Of Exile 2 Dawn Of The Hunt: All New Loot & Support Skills Revealed So Far
post-17
Is Gaming Really A Tool For Terrorist Radicalisation? We Ask An Expert
post-17
Anime Expo 2025: All The New Anime Announcements
post-17
Battlebrew Productions Announces New Roguelite Dating Sim Hybrid For PC
post-17
Guilty Gear Strive’s Cyberpunk Edgerunners Guest Character Trailer To Debut Next Month
post-17
Zenless Zone Zero 2.1 Update Lands Ashore This Month With A Beach Party
post-17
The Destiny Mobile Game Spin-Off Is Slated For Late August
post-17
The Upin & Ipin Open World Kampung Game Will Be Out This Month
post-17
The Perfect Dark Reboot Is Cancelled
post-17
Death Stranding Concert Tour Announces New Special Guests