Write what you are looking for and press enter to begin your search!

Logo
live-news-icon

Live News

New VA-11 Hall-A Expansion Confirmed After 8 Long Years: In an intense match, the Lone Wolves came out victorious. Read all about the big night here // The Murder Of Sonic The Hedgehog Is A Free Visual Novel Just In Time For April's Fool: In an intense match, the Lone Wolves came out victorious. Read all about the big night here // Granblue Fantasy Versus Rising Gets New Character Siegfried And PS5/PS5 Beta Test This May: In an intense match, the Lone Wolves came out victorious. Read all about the big night here
post-16 post-13

Google Is Setting Aside Stadia & Rebranding It As Something Else

A Bloomberg report stated that Google will be quietly deprioritizing Google Stadia, its livestream gaming service that flopped pretty hard since its release in 2019 in places that aren’t Southeast Asia.

Since announcing the closure of Google Stadia’s internal studios last year, the company has “shifted the focus of its Stadia division largely to securing white-label deals with partners that include Peloton, Capcom, and Bungie, according to people familiar with the plan”.

“(Phil) Harrison and other executives set a goal to reach 1 million monthly active users by the end of 2020, which they missed by about 25%, according to a person familiar with the conversations.”

The company will have a reduced interest in negotiating blockbuster third-party titles. As such, the rebranding will label the service Google Stream instead, with the company planning to “salvage” the technology to stream games with low latency.

The big problem Google is worried about in the gaming space right now, apart from Google Stadia and its key members like Jade Raymond leaving the sinking ship? It’s apparently the company buyouts as of late involving Activision Blizzard and Bethesda.

“When Microsoft announced in 2020 that it would acquire the Elder Scrolls studio Bethesda, it ‘scared the crap out of Google executives,’ a former employee close to those conversations said.”

Let’s hope the rebranding works, because Google Stadia could be the big G’s big L. For a clear idea on how out of touch the Google Stadia inner workings can get, here’s a quote from one of its leads about video game streamers who are beneficial in giving games free PR. It didn’t go so well.

Related News

post-07
Psychonauts 2 Provides The Best Kind Of Expansion & Closure For Longtime Fans

Platforms: Xbox Series (version played), Xbox One, PS4, PC Genre: 3D platformer with psychic & mind themes, plus Tim Schafer Double Fine writing ...

post-07
New Monopoly Madness DLC Adds Dinosaurs

Ubisoft has announced that the Dino City DLC for MONOPOLY Madness is now available alongside a new demo for new players to get a taste of the mayhem. ...

post-07
She-Hulk Episode 1 Breakdown & Easter Eggs

The first episode of She-Hulk Attorney At Law is now streaming on Disney+ Hotstar Malaysia. I'll be discussing heavy spoilers so if you haven’t seen...

Write a comment

Your email address will not be published. Required fields are marked *

Tournament Tool Kit

Kakuchopurei Community

Follow us on Twitter

Popular Posts

post-17
EVO Japan 2023: Full Schedule & Results
post-17
Diablo 4 Open Beta: 9 Things We Loved & Hated About The Action RPG
post-17
[Updated] MPL Malaysia Season 11 – Teams, Schedule & Results
post-17
The Dungeons & Dragons Movie Does Tarrasque-Sized Justice To Its Source Material
post-17
John Wick: Chapter 4 Hits the Bullseye With Every Shot It Takes
post-17
Diablo 4 Beta: All Legendary & Unique Weapons & Gear So Far
post-17
Diablo 4 Early Access & Open Beta Leveling Up Guide: How To Reach Level 20
post-17
Diablo 3 Season 28 Altar Of Rites Unlocking Guide
post-17
[Updated] Call Of Duty: Modern Warfare II Ranked Play – The Best Gunsmith Classes
post-17
The 10 Best & Worst Pokemon From Scarlet & Violet
post-17
Marvel’s What If…? Crew Explains Why They Went 3D Over 2D & A Scrapped Episode That Was Too Close To GOTG 3
post-17
We Talk To Hayden Christensen About Star Wars, Sequels, & Prequels
post-17
Hawkeye Episode 6 Finale Easter Eggs & Breakdown
post-17
*SPOILER ALERT* Infinity War Discussion – Let’s Talk About What Happened At the End of the Movie
post-17
Weathering With You Is About A Boy Who Doomed Tokyo Because Of Hormones