Malaysian cinema chain Golden Screen Cinemas (GSC) has rolled out its all-new cinema loyalty membership, GSC Rewards, which gives audiences more reasons to watch movies, dine, and shop at GSC. GSC Rewards lets customers earn 5 GSCoins for every RM1 spent at Aurum Theatre, GSC movie theatres, as well as JIN Gastrobar, Happy Food Co. cafés, Keepsake merchandise stores, as well as its website and mobile app.

Members who have previously signed up for an account on GSC’s website and mobile app can now activate GSC Rewards on either platform, simply by completing their details in their personal profile page on the website, or under the “Me” tab in the mobile app. New member sign-ups will automatically be enrolled into the GSC Rewards programme with no additional steps required.

To celebrate the launch of GSC Rewards, members are eligible to enjoy a host of promotions from now until 31 October 2022 including:

• Free sign-up gift: For the month of August, new members can redeem a complimentary NESCAFÉ Chococino or regular popcorn at selected locations while stocks last
• RM4 off tickets when you spend a minimum of RM35 and pay with Touch ‘n Go E-wallet
• 10% off Concessions when you spend a minimum of RM30 on F&B purchases online using the promo code “GSCR10”
• 30% off Happy Food Co. ready-to-eat snacks including Gourmet Popcorn or Crispy Salmon Skin when you purchase online with the promo code “GSCR30” or over the counter
• 10% off your total bill at JIN Gastrobar in Aurum Theatre, The Gardens Mall, Kuala Lumpur or Aurum Theatre, The Mall, Mid Valley Southkey, Johor Bahru

With GSC Rewards, members will gain access to special perks and benefits including contests and giveaways, exclusive movie premieres, invite-only events, and instant rewards that they can access and enjoy from the GSC mobile app. GSC Rewards is free for life as long as members watch a movie or spend at GSC, which extends their GSCoins’ validity by 180 days from their last GSCoins-earning transaction.

At present, members can redeem a selection of movie tickets and F&B vouchers with their GSCoins. Offerings include:

More information about GSC Rewards is available on GSC’s website at www.gsc.com.my and social media with the hashtag #JomRewards.