Samsung Electronics Malaysia has announced a collaboration with Amazon Prime Video that offers fans the opportunity to experience exclusive 8K content from the much-anticipated The Lord Of The Rings The Rings Of Power series only on Samsung’s cutting-edge screens.

Today in New York City, Samsung will host an exclusive sneak peek screening event featuring 25 minutes of content from the series’ first two episodes on its three-story LED video wall at Samsung 837 – its flagship experience centre. Starting this week, dynamic creative from the series will debut on Samsung’s?landmark LED digital screens overlooking New York City’s Times Square, London’s Piccadilly Circus, and Milan’s Piazza del Duomo.

Samsung will be the first to offer series content in 8K resolution through a custom sneak peek with exclusive scenes. Viewers will have the opportunity to experience the epic journey in unimaginable depth and detail on Samsung Neo QLED 8K TVs and “The Wall” 8K Micro LED displays. Opportunities for fans to access the exclusive 8K trailer will be announced soon.

Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics, said:

“Collaborations such as this mark a major milestone in bringing 8K – the most premium display technology – to the forefront for viewers. For the first time, fans can experience the stunning imagery of The Lord of the Rings: The Rings of Power on Samsung Neo QLED 8K TVs.”

Andrew Bennett, Vice President of Global Device Partnerships at Prime Video, said:

“When considering how to immerse our global fans in the world of The Lord of the Rings: The Rings of Power, Samsung’s exceptional technology and screens felt like a natural fit. Samsung’s depth, detail, and incredible passion for the series has started us on an amazing journey together – one we can’t wait for audiences to experience.”

The leader in the development of 8K display technology, Samsung’s Neo QLED 8K series TVs deliver the most immersive home entertainment experience available today. Whether it’s the stunning vistas of Khazad-Dûm, the majestic forests of the elf-capital Lindon, or the breathtaking island kingdom of Númenor, fans can experience the Second Age of Middle-earth in pristine 8K resolution thanks to Samsung’s Neural Quantum Processor 8K while being enveloped in the action thanks to Dolby Atmos and Object Tracking Sound – a Samsung technology that follows the action on the screen. 

Want to win your dream TV? Samsung Malaysia Electronics is also giving away your dream smart TV in its latest #ItsMYTV social media challenge starting from 1 August 2022 to 1 January 2023.  In order to win your dream TV, you must submit your entries by sharing with Samsung Malaysia your best MY TV moments in the most creative way during the contest period.    

To find out more on how to participate, visit the contest page https://www.samsung.com/my/itsmytv2022 or stay tuned to Samsung Malaysia’s official Facebook and Instagram page for weekly updates.