Diablo 4’s Week 1 Was Hell of a Launch

Blizzard Entertainment’s Diablo 4 is definitely doing numbers. It has only been week 1 and it has already blazed past $666 million in sales.

Here’s a look at Diablo IV’s fiery first week:

• 276 billion total monsters killed since launch
• 317 million player deaths (…time to git gud)
• 276 million total hours played since early access (that’s more than 30,000 years, or enough time to watch everything on YouTube with 13,500 years to spare)
• More 166 million player parties created (party on!)
• 5.8 million total deaths served by The Butcher
• 430,000 players killed in PvP battle
• No. 1 on Twitch from early access on June 1 through June 9, breaking previous Blizzard records for hours streamed and watched over a similar period

The fun doesn’t stop there. Players are still competing in the Hardcore race to Level 100 without dying for a chance to be immortalized.

The Mortal World Celebrates

Lilith showed up on the streets of Sydney and Taipei, appeared at a baseball game in Anaheim, partied in Los Angeles with Zedd DJing, and popped up on buildings in Las Vegas and New York. Forces of darkness overtook a subway station in Seoul, a cathedral in northern France, and a most unusual chocolate shop in London. (Try the entrails.)

Not forgetting the demon meat shake! Yeah, that’s a thing. Chow it down with a KFC Chicken Sandwich… or a hot sauce only a mortal could hate.

The collaboration of Halsey and SUGA (of BTS) “Lilith (Diablo IV Anthem)” has also topped the charts in more than 70 countries on iTunes.

You can still join in on all the fun. Diablo IV is now available to play on Windows PCs, Microsoft’s Xbox Series X|S and Xbox One, and Sony’s PlayStation 5 and PlayStation 4.