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Overwatch Players Unite To Raise US$25 Million For Breast Cancer Research

The Overwatch community has outdone itself once again. After Blizzard brought back the iconic Pink Mercy charity skin—this time with a stunning Rose Gold variant—for Overwatch 2, players rallied behind the cause. The result? An impressive US$25 million was raised for the Breast Cancer Research Foundation (BCRF), with all proceeds (after taxes and platform fees) going directly to the foundation.

 

Breaking Records, Breaking Barriers

This marks the second-largest corporate donation in BCRF’s history, narrowly trailing the US$12.7 million from the original Pink Mercy campaign in 2018. Blizzard’s president Johanna Faries expressed her gratitude:

“We are profoundly moved by the incredible support this campaign received. This milestone not only highlights the strength of the Overwatch community—uniting players to raise funds for breast cancer research—but also underscores the immense difference that collective impact can make. This generous contribution and electric partnership with Blizzard will drive lifesaving discoveries and bring us closer to breakthroughs that will save lives and end breast cancer.”

The sentiment was echoed by BCRF’s president and CEO, Donna McKay, who said:

“This generous contribution and electric partnership with Blizzard will drive lifesaving discoveries and bring us closer to breakthroughs that will save lives and end breast cancer.”

 

The Impact of Your Donations

The funds raised from both campaigns have supported critical advancements in breast cancer research, including:

  • AI innovations for more accurate mammogram analysis and breast cancer risk assessments.
  • Predictive models to identify and combat triple-negative breast cancer, the disease’s most aggressive form.
  • Drug development to delay tumour growth in certain patients.
  • Gene classification tools to predict whether ductal carcinoma in situ (DCIS) will progress to invasive cancer, giving patients clearer paths forward.

These breakthroughs are a testament to how gaming can fuel real-world progress.

 

A Skin With a Legacy

If you spot a Pink Mercy or Rose Gold Mercy skin in Overwatch 2, know that its wearer contributed to this monumental effort. It’s more than just a cosmetic—it’s a badge of honour for a player who helped fund groundbreaking research.

Here’s hoping Blizzard continues to champion meaningful causes with future in-game events. After all, Overwatch fans have proven they’re not just here for the loot—they’re here to make a difference.

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