Write what you are looking for and press enter to begin your search!

Logo
live-news-icon

Live News

Lots Of People Have Yet To Beat This One Elden Ring Boss To Start The Shadow of the Erdtree DLC: In an intense match, the Lone Wolves came out victorious. Read all about the big night here // Bethesda Faces Backlash Over Starfield DLC Pricing: In an intense match, the Lone Wolves came out victorious. Read all about the big night here // Xbox's Sea of Thieves Dominates PS5 Downloads in US & Europe: In an intense match, the Lone Wolves came out victorious. Read all about the big night here
post-16 post-13

Why 2021 Will Be AMD’s Year In Influencing Pop Culture

AMD has always gone toe-to-toe with NVIDIA, but this year might finally be their year to come out on top. What did AMD showcase at CES 2021? A lot of gaming and graphics talk.

But they didn’t focus on just that. They also touched on other matters as well, including combating the COVID-19 pandemic, powering VFX in movies and TV series, next-gen consoles and more.

AMD is definitely dipping their hands in all forms of entertainment and pop culture; let’s count the ways:

#1. Helping Combat COVID-19

AMD is doing their part to combat COVID-19. The AMD COVID-19 HPC Fund donated over 12 petaflops of supercomputing to labs conducting research for vaccines using machine learning algorithms. That is a lot of flops to speed up data-gathering for medical solutions!

#2. Powering Next-Gen Consoles (PS5 and Xbox Series X/S)

The PS5 and Xbox Series X/S are both powered by a Custom 8-core AMD Zen 2 CPU and Custom AMD RDNA 2 GPU. However, these are already getting obsolete, as AMD is preparing to unleash the Zen 3 architecture and RDNA 3 GPUs to the world. This means that PCs are more powerful than the newly-released current-gen consoles at launch.

#3. AMD Ryzen 5000 Mobile Processors For Gaming Laptops

What would an AMD keynote be without the spiel on graphics cards and the “next big thing”? In this case, the latter is laptops.

These powerful Zen 3 CPUs and RDNA 2 GPUs will now be put into ultra-thin gaming laptops; 8 cores, 16 threads and up to 4.4 GHz boost.

How powerful, you may ask? These gaming laptops can apparently even run a graphics-intensive game like Horizon Zero Dawn above an impressive 100 FPS (frames per second) in 1080p. They are also capable of running games in 4K.

These gaming laptops will begin going on sale in February 2021 and the first half of 2021.

Oh, and 60FPS in 1440p while playing Dirt 5.

For more details and information on the new AMD Ryzen 5000 mobile processors, head on over here.

#4. Powering Visual Effects In Movies And TV

According to Lucasfilm Vice President of Technology Francois Chardavoine, Industrial Light And Magic Sydney exclusively use AMD Epyc to power their rendering of computer-generated visual effects. These include shows like The Mandalorian, Star Wars Episode VII The Force Awakens, Star Wars Episode VIII The Last Jedi, and Star Wars Episode IX The Rise Of Skywalker.

Future Star Wars shows on Disney Plus like Star Wars Ahsoka, The Book Of Boba Fett and more will also be powered by AMD Epyc.

#5. Driving R&D And Esports For Formula One

During the CES 2021 presentation, Lewis Hamilton himself appeared and awkwardly spoke about his PS5. You can watch what he said in the video below:

According to Mercedes AMG Petronas Motorsport Formula One Team CEO Toto Wolff, AMD is used to power everything from the F1 performance department, aerodynamics, simulation, and even F1 esports.

When All Is Said & Done…

To be frank, the entire AMD presentation at CES 2021 was dull and full of techno-babble. I felt like I was turning into a machine myself. During the stream, one person even said that they were in love with “cores” and “thread”. Though keep in mind; someone was paid to say that.

In all seriousness, AMD is really taking the world by the reins, and pushing their technology in various industries. NVIDIA may have the upper hand in gaming and Intel may still have a bigger monopoly on processors, but AMD is slowly increasing their influence and showing the world that they’re a force to be reckoned with.

The evidence is all of the above that I’ve mentioned. It’s impressive how AMD is doing so much at once, proving that their CPUs and GPUs are versatile enough for a wide range of uses beyond just gaming or simple computing. AMD truly has their assimilating fingers in the pop culture pie; it’s only a matter of when they’ll fully take control of that narrative.

You can check out the full AMD CES 2021 presentation below:

Related News

post-07
Celebrating Video Games' Best Rodents

In lieu of Blizzard giving some love to rodent-kind with its new hero Hammond/Wrecking Ball, let's look back at video game pop culture's finest rat...

post-07
God Of War Ragnarok New Game Plus Drops In Spring 2023

Just a few days before Christmas Day 2022, Sony Santa Monica gave us one last gift for the year by confirming that God Of War Ragnarok will receive it...

post-07
Forspoken Delayed Yet Again, This Time To January 2023

Publisher Square Enix and developer Luminous Productions have announced that open-world action RPG Forspoken has been delayed yet again from its previ...

Write a comment

Your email address will not be published. Required fields are marked *

Tournament Tool Kit

Kakuchopurei Community

Popular Posts

post-17
Shin Megami Tensei V Endings & New Game Plus Guide: How To Get All Of Them
post-17
Shin Megami Tensei V: Vengeance – How To Find Nahobeeho
post-17
Fatal Fury: City of the Wolves – What You Need To Know About The Upcoming 2025 Fighting Game From SNK
post-17
8 Things You Need to Know about Zenless Zone Zero
post-17
XDefiant: Best Loadouts To Melt Your Enemies
post-17
Summer Of Gaming 2024 Schedule: Video Game Live Streams & Showcases
post-17
XDefiant: The Best Guns To Dominate Pubs
post-17
Street Fighter 6: How To Find Akuma In World Tour Mode
post-17
Diablo 4 Season 4: The Best Builds Per Class To Get To Level 100 Fast!
post-17
Diablo 4 Season 4: Tempering & Masterworks Guide
post-17
V Rising Everything You Need To Know About Stygian Shards
post-17
Vampire Survivors: Operation Guns Contra DLC – All New Evolutions & Unlocks
post-17
Vampire Survivors: The Best Builds For Each Stage
post-17
Hades 2 Guide: All Incantations And Effects At Hecate’s Cauldron
post-17
Hades 2: All Boons List & The Best Ones
post-17
Eiyuden Chronicle: Hundred Heroes – 11 Tips To Get Ahead In This JRPG
post-17
Eiyuden Chronicle: Hundred Heroes Review – Rally Forth
post-17
Final Fantasy VII Rebirth Queen’s Blood Guide: The Best Cards & Decks
post-17
Introducing The Kakuchopurei YouTube Membership Program!
post-17
Palworld: All The Guides You Need For 2024’s Surprise Survival Game Hit
post-17
Prince Of Persia: The Lost Crown Walkthrough & Guide
post-17
Delicious In Dungeon Starts The New Year Tastefully
post-17
The Games Of 2024: Our Picks & Highlights
post-17
Main Game: How To Watch Malaysia’s Best Video Game Show Created By Kakuchopurei & RTM
post-17
Marvel’s What If…? Crew Explains Why They Went 3D Over 2D & A Scrapped Episode That Was Too Close To GOTG 3
post-17
Hawkeye Episode 6 Finale Easter Eggs & Breakdown
post-17
We Talk To Hayden Christensen About Star Wars, Sequels, & Prequels
post-17
Sea Of Stars Might Get DLC Post-Launch
post-17
The Book Of Boba Fett Episode 7 Breakdown & Easter Eggs Explained