Write what you are looking for and press enter to begin your search!


Live News

New Marvel Game From Amy Hennig Will Be Shown This September At D23: In an intense match, the Lone Wolves came out victorious. Read all about the big night here // Will Insomniac's Spider-Man Feature Multiplayer? These PC Files Seem To Suggest That Idea: In an intense match, the Lone Wolves came out victorious. Read all about the big night here // Matrixport Partners With Resurgence To Boost Financial Literacy Amongst Gamers In Malaysia: In an intense match, the Lone Wolves came out victorious. Read all about the big night here
post-16 post-13

Microsoft’s True Rivals Are Amazon & Google, Not Sony, Says Xbox Head

The new gaming generation is officially starting later this year with the release of the Xbox Series X and PS5. However, it seems like Microsoft doesn’t consider Sony or Nintendo to be their main competitors or rivals in the larger scheme of things.

Speaking in an interview with Protocol, Xbox head Phil Spencer said:

“When you talk about Nintendo and Sony, we have a ton of respect for them, but we see Amazon and Google as the main competitors going forward.

That’s not to disrespect Nintendo and Sony, but the traditional gaming companies are somewhat out of position.

I guess they could try to re-create Azure, but we’ve invested tens of billions of dollars in cloud over the years.”

To be fair, Microsoft and Xbox haven’t been focusing much on gaming as evident from the past years, as they aligned their efforts to further develop cloud infrastructure. Azure is their baby, Microsoft’s massive cloud computing service that is utilized by Xbox’s own Project xCloud games streaming service, as well as many other companies.

Project xCloud

The console wars will probably get less intense now that Microsoft and Xbox have decided to pursue cloud-based tech in gaming, instead of going toe-to-toe with Sony’s PlayStation and Nintendo. It’s a good future-proof movie on their part, especially with how far ahead (of Microsoft) Sony and Nintendo currently are in the gaming industry.

Spencer continued:

“I don’t want to be in a fight over format wars with those guys while Amazon and Google are focusing on how to get gaming to seven billion people around the world.

Ultimately, that’s the goal.”

Both Google and Amazon already have huge cloud infrastructure and tech of their own, the former with Stadia and the latter unrevealed as of yet. What this means is that another war is coming, and it won’t be between consoles like it has been for the past several decades.

On the other hand, console gaming is an established cycle which repeats every generation. Cloud-based tech for gaming, in particular, has yet to prove itself as a viable or profitable alternative to traditional hardware-based gaming. Perhaps that will change in the future, but until then:

Begun, the Cloud Wars have.



Related News

Deathloop Celebrates Launch With Music Covers By Steve Aoki, Madison Beer & Future

Bethesda and PlayStation have partnered with leading global artists Madison Beer, Steve Aoki and Future to celebrate the launch ofÂ...

Will Smith Contributes To $46 Million Funding For Esports Team Gen.G

Esports organization Gen.G recently announced that it has managed to raise a whopping $46 million in total funding, of which the contributors comprise...

Scream Character Posters Teases: Who Is Ghostface?

United International Pictures Malaysia has unveiled 12 new character posters for the upcoming Scream, the fifth entry in the long-running horror franc...

Write a comment

Your email address will not be published.

Tournament Tool Kit

Kakuchopurei Community

Follow us on Twitter

Featured Video