Write what you are looking for and press enter to begin your search!

Logo
live-news-icon

Live News

Valorant Champions Tour 2022: EMEA Last Chance Qualifier – Team Liquid Secure Champions Spot: In an intense match, the Lone Wolves came out victorious. Read all about the big night here // The Best Rainbow Six Siege Teams To Duke It Out At The ROG Masters APAC 2022: In an intense match, the Lone Wolves came out victorious. Read all about the big night here // Valorant Champions Tour 2022: South America Last Chance Qualifier – KRÜ & FURIA Are Going To Champions: In an intense match, the Lone Wolves came out victorious. Read all about the big night here
post-16 post-13

You Can Now Eat Wild Rift’s Honeyfruit In Real Life

To thrill players for the Southeast Asia launch of League Of Legends Wild Rift, Riot Games has created an edible, real-world version of Honeyfruit, an in-game health-restoring plant.

Riot set out to create an otherworldly taste profile that defied description that held true to the mystic realm of Runeterra. Ingredients were carefully selected and prepared in a way that made the fruit apparently taste different every time; it was spicy, fizzy, sweet, chocolatey and a herbal health boost all at once.  

The experience, created with help from ad agency BBH Singapore and production partner  Jack Morton, was rolled out in Thailand, a key market for the game.

Thai gamers were invited to try it at locations all over Bangkok. Some queued for hours and even travelled long distances from the provinces to be one of the special groups to have sampled it. Dozens of gaming creators also received special deliveries of freshly harvested fruits.  

Thousands of gamers tried to describe the baffling, magical taste. As intended, it divided opinion. Some were delighted, others didn’t like it, but everyone couldn’t wait to share their views, generating over a whopping 1.7 million impressions on social media within 2 weeks. Fans created reaction videos, taste tests, reviews, challenges and more.  

Riot Games Southeast Asia Hong Kong Taiwan and Macau General Manager Justin Hulog said:

“Riot aims to be the most player-focused  company in the world and we believe it’s through unique and exciting experiences such as  these that we can continue to engage and thrill fans.

We’re always looking for new ways to  create memorable activities for players across Southeast Asia and we hope our Thai fans  enjoyed having a taste of Honeyfruit in person!” 

In the meantime, you can top up your League Of Legends Wild Rift Wild Cores easily at Codashop by heading over to this link. In case you need some premium currency refilling to do.

Related News

post-07
Final Fantasy VII Remake Intergrade's Yuffie Mission Now Has A Name; Voice Cast Revealed

Square Enix unleashed a bunch of new screenshots and info on Final Fantasy VII Remake Intergrade's Yuffie DLC, which is officially called Final Fantas...

post-07
Kingdom Hearts Melody Of Memory Demo Drops In October

During Tokyo Game Show 2020, Square Enix has announced that they will release a free demo for Kingdom Hearts Melody Of Memory for the PS4, Xbox...

post-07
You Can Now Play Football Manager 2018 Beta

Rejoice Football Manager addicts. The day we've been waiting for is finally here. Those who pre-ordered the game are now able to download the Beta ver...

Write a comment

Your email address will not be published.

Tournament Tool Kit

Kakuchopurei Community

Follow us on Twitter

Featured Video