Write what you are looking for and press enter to begin your search!
Live News
Major Sponsors Like Coca-Cola Are Pulling Back From Overwatch League
The Blizzard conundrum continues, with major sponsors pulling out of the Overwatch League.
Coca-Cola and State Farm (insurance company) are pulling back from Overwatch League and Blizzard esports tournament partnerships. This is due to the State of California’s lawsuit against Activision Blizzard over discrimination and sexual harassment at its studio. According to a Washington Post report, the two brands are now re-evaluating their sponsorships. Coca-Cola said the following:
“We are working with our partners at Blizzard as we take a step back for a moment to revisit future plans and programs.”
Right now, both Coca-Cola and State Farm logos are on the Overwatch League website, though that may be updated soon.
Clearly, any who associates with Blizzard right now is going to get a bad look, so the sudden decision to stay away from a PR minefield is expected. That’s what T-Mobile did with both Overwatch League and Call of Duty League; take down its branding from broadcasts and forcing players to cover up its logos on team jerseys.
By Alisha Alix|June 19, 2023
Publisher Neowiz and developer Round8 Studio have officially announced a collaboration for their upcoming Soulslike action RPG, Lies of P and the curr...
By Mr Toffee|December 1, 2022
It's the year 2022, but somehow or other people still want to make games for a classic 16-bit console that's hard to find these days. The latest? Yuzo...
By Alleef Ashaari|December 29, 2023
Sony Interactive Entertainment and South Korean developer SHIFT UP have officially delayed the action-adventure game Stellar Blade from its previously...
By Mr Toffee|February 2, 2024
By Team KKP|July 1, 2023
By Alleef Ashaari|August 2, 2021
By Alleef Ashaari|February 9, 2022
By Mr Toffee|February 2, 2024
By Team KKP|July 1, 2023
By Mr Toffee|February 2, 2024
By Team KKP|July 1, 2023
Copyright @ Kakuchopurei 2024