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Sony Has A Lot To Be Happy About Black Friday 2017
By Kenn Leandre|November 29, 2017|0 Comment
The Black Friday sale of 2017 has been good – nay, great – for Sony PlayStation. According to their Network boss Eric Lempel when telling CNBC – 2017 has not just been a big year, but a record-breaking one.
“We had the biggest Black Friday in PlayStation history,†Lempel told GamesIndustry.biz. “We sold more consoles than we ever have in our 23-year history, and [PlayStation] Plus is a natural addition to that purchase.” he added.
[youtube https://www.youtube.com/watch?v=OPc0mTHQ8fI&w=560&h=315]
“Anything can happen on Black Friday, and so we wanted to make sure that people went in, they bought a console, but that they also bought PlayStation Plus because they’ll get a lot of value out of that service with their new console purchase.â€
“Going into this generation, a lot of people were counting out the console business and saying it wasn’t going to work out,†Lempel continued.
“But as you can see, the PlayStation 4 business is thriving. Last month, Sony Corp. reported their earnings. Profits were up 346%; the majority of that was fueled by the PlayStation business. We’re having a phenomenal year. We’ve sold more consoles than ever before, and the console business is doing great.â€
He also commented on Sony’s approach regarding virtual reality as well as how the console market is faring against the perceived uprising of mobile games via smartphones.
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