Write what you are looking for and press enter to begin your search!


Live News

James Gunn Retitles Superman Legacy To Superman, Official Logo Unveiled: In an intense match, the Lone Wolves came out victorious. Read all about the big night here // Crash Bandicoot Dev Toys For Bob Departs From Activision: In an intense match, the Lone Wolves came out victorious. Read all about the big night here // Isometric Action RPG Dragonkin The Banished Launches In February 2025: In an intense match, the Lone Wolves came out victorious. Read all about the big night here
post-16 post-13

Female Gamers Are Spending More Time & Money On Games In Asia

In Asia, Female gamers have been increasing over the years, and all the latest statistics definitely support that. Based on the data gathered from a report by Google and analysts Niko Partners, females accounted for 38 percent of all gamers across platforms at 500 million strong in 2019. In 2021, that number must have surged significantly.

The number of female gamers is growing at a faster rate than male gamers, especially in Asia. For instance, 45 percent of all gamers are female in China as of 2019, while even in a Southeast Asian country like Indonesia, nearly half (49 percent) of gamers are female.

At the end of 2019, there were 500 million total female gamers in Asia, with 8.5 million on consoles, 201 million on PC, and 473 million on mobile. The overlapping numbers are because many of them play games on multiple platforms. In one survey, it’s revealed that 60 percent of female gamers spend up to seven hours per week playing games.

In 2019, female gamers in China spent US$6.6 billion on mobile games and US$4.4 billion on PC. In Southeast Asia, they spent US$1 billion on mobile games and US$660 million on PC. That’s quite a substantial amount of money from a gaming community that some bigots prefer to pretend not to exist.

What Games Do Female Gamers In Asia Play The Most?

According to the same Google and Niko Partners report, female gamers tend to prefer multiplayer online battle arena (MOBA), puzzle, and shooter games. Moreover, the user base for Match-3 category games (such as tile-matching and stacking games like Candy Crush Saga and Jewel Quest) and family/farm simulation games is predominantly female.

Role-playing games (RPGs) and simulation titles with strategic gameplay are also widely popular among female gamers, especially those with anime elements. A recent example of this would be MiHoYo’s Genshin Impact, which has taken the world by storm since its launch; earning over US$1 billion to date. A recent report revealing the most popular characters in the game might be more proof of the dominance of female gamers.

Esports in Asia is also popular with female gamers, as they account for one-third of the audience. In Southeast Asia, the independent Female Esports League has been gaining popularity since 2012, with players competing in tournaments across titles such as League Of Legends, Dota 2, and Mobile Legends. Likewise, Singapore’s Callisto Gaming is a new esports organization exclusively focused on female gamers, with teams like Bren Female, Belletron, and Asterisk.

During the COVID-19 pandemic, female gamers are spending more hours (94.9 percent) and money (70.3 percent) on gaming during the quarantine compared to before the outbreak. Esports operators in Asia also took the opportunity to create female-centric tournaments during the lockdown. For example, Garena Indonesia held its first female-only Call Of Duty Mobile Princess Cup that included 36 teams, while Singapore’s Female Esports League and Vietnam’s PUBG Female Championship also held special online matches.

Four Ways To Engage Female Gamers

In addition, the Google and Niko Partners report also suggests four ways to further increase engagement from female gamers. These include the following:

  • Developers and publishers should plan for a mobile-first experience, which is the platform where female gamers are most engaged with.
  • Developers and publishers should add storylines, character options and unique gameplay elements that female gamers can identify with.
  • Developers and publishers should tap into the esports community as more female gamers participate.
  • Developers and publishers should build more diverse teams to better understand the perspective of female gamers and what they want.

The future is female, folks, and the games industry is just one of many that reflect that.

Related News

The Boy And The Heron Malaysia Release Date Delayed To Mid December

Encore Films Malaysia has announced that the next Studio Ghibli anime movie, The Boy And The Heron, will premiere in Malaysian cinemas on 14 December ...

Mamoru Hosoda's Belle Is Out Now On Netflix

Amidst the many March highlights on Netflix, one of our favourite anime films of 2022 also makes an appearance. Belle, the Mamoru Hosoda film about...

Diablo 4: All Guides & Features (Early Access & Open Beta)

Diablo 4's Open Beta starts this weekend. The Open Beta this weekend will start on March 25 0:00 GMT+8 and ends on March 28 3am GMT+8. Last weekend du...

Write a comment

Your email address will not be published. Required fields are marked *

Tournament Tool Kit

Kakuchopurei Community

Popular Posts

Introducing The Kakuchopurei YouTube Membership Program!
Foamstars: The Best Characters To Play
Honkai Star Rail 2.0: Black Swan Best Build & Team
Palworld: All The Guides You Need For 2024’s Surprise Survival Game Hit
How To Find & Fight Katsuhiro Harada In Tekken 8
Prince Of Persia: The Lost Crown Walkthrough & Guide
The Best Game Music Of 2023
Delicious In Dungeon Starts The New Year Tastefully
The Games Of 2024: Our Picks & Highlights
Kakuchopurei SEA Indie Game Awards & Appreciation 2023
Kakuchopurei’s Best Games Of 2023
Granblue Fantasy Versus: Rising Tier List | The First Few Weeks
Main Game: How To Watch Malaysia’s Premiere Video Game Show Created By Kakuchopurei & RTM
Marvel’s What If…? Crew Explains Why They Went 3D Over 2D & A Scrapped Episode That Was Too Close To GOTG 3
Hawkeye Episode 6 Finale Easter Eggs & Breakdown
We Talk To Hayden Christensen About Star Wars, Sequels, & Prequels
Sea Of Stars Might Get DLC Post-Launch
The Book Of Boba Fett Episode 7 Breakdown & Easter Eggs Explained