Yes, this is a heckuva reality we’re in. EA CEO and fistbump in human form Andrew Wilson calls non-fungible tokens (NFT) and “play-to-earn” blockchain games the “future of our industry”. To be fair, he did add that the tech is still too early to figure out.

This was during an EA earnings call this week:

“I think that in the context of the games we create and the live services that we offer, collectable digital content is going to play a meaningful part in our future.

So, it’s still early to tell, but I think we’re in a really good position, and we should expect us to kind of think more innovatively and creatively about that on a go-forward basis.”

This is most likely an answer given to appease shareholders and also address the current trend of blockchain gaming and NFTs. EA has yet to step into this arena, but you can be damn sure it eventually will when they figured it out from behind the scenes. So far, they’re hiring people in the NFT and blockchain field. On a related note, Ubisoft plans to enter the blockchain game and NFT-selling space, despite being in a world where most game companies are 50/50 about the situation.