Write what you are looking for and press enter to begin your search!
Live News
Esports Organizations Are Expanding Beyond Sponsorships For Revenue
By Alleef Ashaari|April 20, 2022|0 Comment
Currently, esports organizations still rely on sponsorship as the primary source of revenue, with sponsorship accounting for US$837.3 million by the end of 2022. That accounts for nearly 60 percent of global esports revenues. According to a report by Newzoo, esports organizations are diversifying their revenue streams by delving into other things.
These include direct-to-fan business models such as merchandising (physical or digital), loyalty programs, and educational programs are helping organizations diversify. Merchandise has big potential as esports brands are becoming lifestyle brands. For example, Brazilian esports team LOUD invested in unique products in collaboration with a Brazilian streetwear brand, focusing on everyday clothing beyond jerseys. Popular North American esports organization 100 Thieves has built its image around streetwear apparel. PUMA has partnered with Gen.G Esports, Natus Vincere (Navi), EVOS Esports, and Cloud9 to sell PUMA branded apparel.
Besides that, loyalty programs will allow fans to receive unique content for a subscription fee and these programs incentivize members to engage with the organization’s content, bringing more revenue opportunities and diversification. They bring direct boosts to revenues and increase fan engagement with organizations, making companies more likely to appeal to potential sponsors and investors. Popular teams like Natus Vincere (Navi) have embraced blockchain technology for such programs, rewarding fans with NFTs for watching Navi players and partnered creators.
It looks like there’s a bright future for esports as we at Kakuchopurei continue covering it.
By Team KKP|September 27, 2018
Heads up, FIFA fans in Jakarta. The Midnight Launch Event hosted by GS Shop Indonesia is set to take place tomorrow night at the Senayan City mall ...
By Team KKP|September 27, 2018
It's a sad day for live Mario Kart fans in Japan and the rest of the world. Nintendo has filed a lawsuit against Mari Mobility Development Co., Ltd...
By Mr Toffee|March 22, 2023
It's good to know that there's hope for people to play their single-player games offline as intended. Redfall developer Arkane is looking into taki...
By Team KKP|May 10, 2024
By Mr Toffee|February 2, 2024
By Team KKP|July 1, 2023
By Alleef Ashaari|August 2, 2021
By Alleef Ashaari|February 9, 2022
By Team KKP|May 10, 2024
By Mr Toffee|February 2, 2024
By Team KKP|July 1, 2023
By Mr Toffee|May 14, 2024
By Team KKP|May 10, 2024
By Mr Toffee|February 2, 2024
By Team KKP|July 1, 2023
Copyright @ Kakuchopurei 2024