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Twitch To Offer 50/50 Revenue Split Starting Next Year

Twitch has announced that starting from June 2023, Twitch will not offer a 70/30 split for content creators and streamers on the platform anymore.

The blog post reads:

For these streamers still on these premium deals, we’re adjusting the deal so that they retain their 70/30 revenue share split for the first $100K earned through subscription revenue. Revenue above $100K will be split at the standard 50/50 share split. We’re announcing this change now, but it won’t go into effect until after June 1, 2023.

After that point, streamers will only be affected once their existing contract is up for renewal. All streamers with these terms have already received this information and more via email, and we will make sure to give them exact updates and timelines as we get closer to June 1, 2023.

The provided reason for this change is because of expensive video hosting costs.

The statement reads:

Lastly, we have to talk about the cost of our service. Delivering high definition, low latency, always available live video to nearly every corner of the world is expensive. Using the published rates from Amazon Web Services’ Interactive Video Service (IVS) — which is essentially Twitch video — live video costs for a 100 CCU streamer who streams 200 hours a month are more than $1000 per month.

We don’t typically talk about this because, frankly, you shouldn’t have to think about it. We’d rather you focus on doing what you do best. But to fully answer the question of “why not 70/30,” ignoring the high cost of delivering the Twitch service would have meant giving you an incomplete answer.

There you go. This move will probably be unpopular with Twitch content creators and streamers, who will probably start looking for alternative platforms to do their stuff.

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